China jobs in Marketing - Public Relations / Corporate Communication

你是否擅长与央视、地方电视台、广播等主流媒体打交道？是否具备在复杂舆论环境中稳健应对的能力？我们正在寻找一位兼具战略视野与实战经验的资深公关经理，加入一家互联网头部玩家。

This role will be responsible for overall PR scope, build brand equity and communication with global headquarter.

As a Senior Public Relations & Communications Manager, you will take full ownership of all PR and communications workstreams in China covering both game and esports.

负责企业品牌建设、宣传策略制定以及健康生活创新业务的拓展。将带领团队通过精准的市场洞察和高效的资源管理，推动业务创新，同时通过多元化的宣传手段提升企业品牌影响力。

To build a favorable corporate brand image with effective communication and PR strategies, achieving consistency across China and develop robust media and crisis management infrastructure, all aim to support the achievement of business objectives

• As the Head of Global Public Relations, you will spearhead the development and execution of our worldwide PR strategy to elevate brand visibility, shape narratives, and drive engagement across all markets.
• This role requires a strategy with a proven track record in managing high-impact campaigns, crisis communications, and cross-cultural storytelling in the gaming or tech industries.

Implementing brand and PR communication strategy

• 负责公司总部的政府关系、公共关系的维护及相关事务处理，加强与相关政府部门的联系，为公司营造良好的营商环境；
• 负责协助公司建立良好的政企合作关系，关注政府对企业的各项扶持政策，及时向公司管理层汇报，并负责在公司内部的沟通和落实。

负责确立品牌的公关策略

• 根据公司的业务发展需求，加强相关部门的沟通及协作；
• 收集并梳理网络安全相关信息和舆情，结合业务实际分析其业务影响，并进行妥善处理；

Play a pivotal role in shaping the sustainability strategy and driving digital solutions to be a true differentiator in our business. Collaborating closely with the Market and Competitor Intelligence Manager and the Digital Solution team, you will lead the development and implementation of sustainability initiatives and digital projects.