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This role is in charge of an automotive electronics business unit in a global company with P&L ownership, managing a cross-functional team across R&D, product, PM, and sales to drive growth in a large scale. It requires a hands-on leadership with strong commercial acumen and team management experience to scale the business and deepen key customer relationships.
Own the development and execution of project channel marketing strategies by linking customer insights with portfolio and communication planning.Drive segment growth by shaping solution offerings, enabling sales teams, and delivering impactful go-to-market initiatives.
We are looking for a dynamic and strategic Head of Marketing to lead our marketing initiatives in China. This senior role will oversee the entire marketing spectrum-from product development to in-store promotions-ensuring a seamless brand experience across all touchpoints.
You will drive mid-to-long-term product strategy, oversee portfolio management, and lead consumer & market insight-driven innovation for the China market. This is a high-impact strategic role partnering closely with local and regional teams to shape future category direction and unlock sustainable growth.
This role is responsible for developing and executing end-to-end brand communication strategies across multiple consumer touchpoints. You will oversee integrated marketing initiatives, social media operations, and digital asset management, while working closely with cross-functional and global stakeholders to enhance brand equity and engagement.
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