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负责公司战略目标和产品/服务特征梳理,制定品牌和市场策略,进行市场目标界定、分解,充分整合企业内部资源、合理利用外部资源,拟定计划并推进落实;负责品牌定位和品牌发展规划、品牌体系建设、品牌营销策略制定和年度品牌传播规划等;
市场一号位
协助CEO建立各品牌营销战略(品牌发展战略、渠道发展战略、商品战略、营销组合策略和年度/季度/月度营销计划),参与公司短、中、长期的营销战略计划
根据公司战略和中长期发展规划,明确公司品牌定位,组织制定和规划实施公司品牌发展策略及各阶段品牌推广计划,以确保公司品牌推广与发展目标的实现,包括行业发展趋势剖析,竞品调研,品牌年度日常营销推广,媒体公关,品牌形象搭建,品牌故事包装,线下活动推广等。
根据公司战略目标,统筹制定各电商平台(天猫、小红书、唯品,京东、抖音等)发展规划统筹指导各平台的运营工作,针对不同平台提出有效的运营策略,最终达成营销目标
The Senior Brand Marketing Manager is a strategic and creative role responsible for driving the overall brand marketing strategy for our fashion brand
组织架构扁平,职位直接汇报给零售负责人品牌业绩出色且长期维持高增长率
引领企业在产品及品牌层面再次做出飞跃并向国际化深度靠拢
With a strong presence in the market, our company is committed to providing customers with high-quality furniture that enhances their lifestyles. We are currently seeking a dedicated and experienced Quality Director to join our team and ensure that our products meet the standards.
As General Manager, this person will be responsible for building up 3-5 years brand and channel development strategy.
overseas lifestyle brand is now looking for professional EA to support their APAC MD for daily operation management, and future business, external communication and global communication for job scope.
The APAC Legal Head will ensure that the legal team's work aligns with the local and global strategic development goals and meets the standards of global legal team.
Key finance position to join in a well-established teamExcellent culture and platform - APAC role exposure
Responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer engagement, and sales growth.
This role will be responsible for creating solutions for retail channels and customer experience
Define and implement EC strategy and plans in China;
This position is to drive the growth of online store specializing in cheese & Yogurt and Fruit products.The ideal candidate will work closely with marketing, sales, and product teams to optimize the online presence, increase traffic, and enhance conversion rates.
A key commercial position and responsible for establishing and driving growth of eCommerce business in China.The role is expected to deliver end to end activation plans such that ensure company consistently delivers its sales, profit, market share, and customer ranking goals.