Senior Retail Sales Manager-- Fashion

Shanghai Permanent RMB700,000 - RMB800,000 per year View Job Description
Under the leadership of DTC Director to effectively manage and develop the China DTC retail business overachieving set revenue, store P&L, fiscal plans and brand objectives for offline own channels. Establish a team of people embracing the local working practices and mirroring the culture ensuring high performance and high engagement
  • Overachieving set revenue, store P&L, fiscal plans and brand objectives
  • On-Trend Business

About Our Client

Global Fashion and Lifestyle Brand

Job Description

Sales & Profit planning and Protecting 30%

  • Assist Line manager to supervise the Retail P&L target achievement and to take initiative to stimulate growths and continuously improve store operations, to establish and deliver operations capital and revenue strategies so as to maximize return on investment.
  • To assist line manager in liaising with senior management and functional expertise of Global or Regional team, to market the brand to continuously improve brand equity and market share, to contribute to identify and deliver differentiation the customers offer based on a full understanding of the consumer and brand marketplace.
  • To assist line manager in developing 5-year retail business plan and strategy.
  • To develop process and drive the improvement of poor/under performance of sales or profit protect in DTC retail fleet and retail back office, by pulling resources from both internally and externally.
  • To improve and coach city managers, area managers as well as store managers to maximizes sales and profits.
  • Drive sales and growth through constant and consistent KPI management
  • Lead team to exceed sales budget and provide sales improvement plans and strategy where necessary to ensure that targets are met on a monthly/quarterly basis.



Store Operations 30%

  • To ensure that Store Operations Standard is established and implemented, and continuous improvement store operations policies and process including the Store IT System is in place.
  • To reduce cost and improve working capital whilst improving levels on shelf by working closely with Logistics and Merchandising
  • To secure product margin and store profit in line with company budget plan through well managing landlord's sales promotions and promotional trading terms in shopping malls and department stores.
  • To direct process and report to improve area managers, city managers and store manager's stock management skills.
  • To continuously list out the training needs for training team to support the store growth.
  • To closely work with related departments on smooth store operations and KPI achievement.
  • To lead flagship stores to well operations and closely cooperate with marketing team to create strong buzz through flagship stores in retail market.



Customer Services 20%

  • To inspire excellence and passion for customers services in China, to also set up standards exceed the expectations, to empower the team drive customer loyalty.
  • To work with global team together on setting standard and measures to drive continuous improvements.
  • To assist marketing team/CRM team to implement CRM program, including consumers recruitment, repeated purchase rate improvement, etc.
  • Close the gap between our customers and our brands. Lead by example in always providing customer excellence
  • Gradually ensure a customer centric culture, where the primary driver is the customer experience
  • To implement and supervise customer feedback programs to ensure the voice of the customer is heard and appropriate action is taken to improve the customer experience
  • To present the brand in line with the global standards and position as a premium fashion and lifestyle brand.



People & Talent Development 20%

  • To appoint and develop staffs to fill competency gaps, to instill a strong company culture.
  • To encourage creativities, to promote effective and efficient management, to manage Retail succession and staff development plans
  • Promotes an organizational culture valuing excellence, customer focus creative problem solving, and high productivity.
  • Builds, develops and coaches a high performing team, dedicated to quality, innovation, operational excellence, and practices across the business.
  • Develop and lead a team with appropriate capabilities to execute against the plan and also ability to scale those capabilities with the business as it grows.

The Successful Applicant

  • Bachelor's degree. Must be able to read English email.
  • Minimum10 years of Retail experience, strategic international multi-site retail management and Brand sales expertise ideally in fashion, with affinity for luxury brands, with capacity to manage retail chain stores, including flagship stores at similar size with total store counts as 15 or above, and wide geography coverage minimum with 4 cities.
  • Proven expertise in retail sales analytics with metrics in place to drive sales
  • A people manager with a focus on talent management and development
  • A team player with a partnership approach and excellent proactive communication skills
  • Demonstrated effectiveness operating in complex multi-brands global organizations and environments.
  • High level of comfort and ability to work with and lead teams and effectively drive strategic initiatives and results across regions, businesses and functions.
  • Good business acumen. Can translate strategy into action.
  • Good communication and presentation skills, both written and verbal, to effectively address all levels of the organization.
  • A team player and highly motivated executive who creates an atmosphere in which people work together effectively to produce superior results.
  • Strong interpersonal, collaboration and team working skills with proven ability to coach and build high performing teams
  • Results driven. Ability to set and meet deadlines

What's on Offer

  • Permanent position with long-term career prospects.
  • Opportunities to work in the vibrant retail sector in Shanghai.



Contact
Mark Wu
Quote job ref
JN-082026-7084364
Phone number
+86 21 6035 3448

Job summary

Function
Sales
Specialisation
General Management
What is your area of specialisation?
Retail
Location
Shanghai
Contract type
Permanent
Consultant name
Mark Wu
Consultant phone
+86 21 6035 3448
Job Reference
JN-082026-7084364

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.