保存工作 返回搜索结果 职责描述 职位概要 类似职位 Global MNC Brand Great Business 关于我们的客户 This globally recognised retail company operates at a significant scale, delivering premium products to a broad customer base. With a strong presence in Shanghai, they are committed to maintaining excellence in marketing and media execution. 职责描述 Media Strategy and Planning Responsible for media annual planning in China market in consistency with business imperatives, and planning across brand campaign, events and seasonal activities, etc. Closely partner with Brand Content team and external stakeholders such as agency, media partners to optimize the content usage in media, to better design consumer digital journey and drive business conversions. Data driven mindset in media strategic thinking. Proper KPI setting for all media touchpoints; collaborating with EC team to better manage paid traffic achieving optimal result on performance media investment. Media Performance Optimization and Campaign execution Plan, consolidate and monitor media resources to optimize media performance and marketing ROI from holistic dimensions to energize the business. Leverage Ad Hub on China Data Exchange Center to drive efficiency and effectiveness of media investments. Manage and leverage external stakeholders including key agencies and media partners to deliver effective operations for performance optimization. Good understanding on competitors and market industry trend about practice to seek for the business new opportunity. Ad-hoc campaign executions and timely performance tracking and reporting Media Budgeting and Control Media budget management for China market. Rational budget control with performance optimization mindset driven. 理想的求职者 Over 8 years work experience in a media management role in luxury or retail company (or similar industries). Bachelor's degree in relevant discipline; MBA is a plus. A thinker who is strategic, analytical, and intellectually aggressive. Familiar with digital ecosystems in CN market, as well as platform data tools usage An analytical problem solver who creates solutions in complex situations whilst building relationships. Develop and cultivate a strong network of relationships build on trust. Promote collaboration and remove obstacles. Innovative ideas, eager to try new things, keep learning and have creativity thinking. Highly flexible and adaptable, comfortable with ambiguity & can thrive in changing environment. A good team player Fluent in English and Mandarin. 薪酬待遇 Permanent position with opportunities for professional growth. Work within a globally recognised retail organisation based in Shanghai. Access to industry resources and tools for media management. Collaborative and performance-focused company culture. If you are passionate about media management and ready to make an impact in the retail industry, apply now to join the team in Shanghai! 联系 Mark Wu 职位编号 JN-032026-6972010 联系电话 +86 21 6035 3448 职位概要 职位类别 市场营销 子类别 数字/网络营销、社交网络 行业 零售 地区 上海 工作类型 全职 顾问名字 Mark Wu 顾问电话号码 +86 21 6035 3448 职位编号 JN-032026-6972010
