保存工作 返回搜索结果 职责描述 职位概要 类似职位 Shape media investment strategies for well-known brands. Hands-on experience in media strategy, budget planning, and ROI optimization. 关于我们的客户 Our client is a renowned global retail brand with a strong footprint across international markets. The company is recognized for its innovative approach, customer focus, and continuous investment in marketing excellence and business growth. 职责描述 Participate in the strategic planning and execution of the annual media budget, leveraging a scientific marketing mix model to optimize the online-to-offline conversion funnel and maximize ROI while strengthening long-term brand awareness and driving offline traffic and business growth. Dynamically adjust investment allocation between Mass Media and Social Media (Brand-Consideration Mix) based on business objectives and attribution analysis. Manage and optimize media procurement with a refined approach, while establishing KPI/Bonus mechanisms to monitor and evaluate agency performance. Deeply engage in the selection and optimization of offline media placements (e.g., elevator media and premium commercial district billboards), integrating LBS data to improve traffic acquisition efficiency for physical stores through technology-driven solutions. Drive the integration of internal data platforms and media data to quantify the incremental impact of mass media on brand metrics and offline store visits. Regularly track media performance and collaborate with media partners to produce media effectiveness reports, providing insights to optimize future media investment frequency and allocation. 理想的求职者 Bachelor's degree or above, preferably in Marketing. 7-8 years of experience in media management, with a background in media strategy at a 4A agency or in-house media management within FMCG, Luxury, or Retail industries. Strong understanding of China's core media landscape and the highly fragmented local media ecosystem (e.g., Douyin, Xiaohongshu, Focus Media), with the ability to balance brand awareness. Hands-on experience managing large-scale media budgets; proficient in mainstream media measurement tools (e.g., Miaozhen, AdMaster) and third-party audit processes, with the ability to clearly demonstrate the causal relationship between media investment and business growth. Experience successfully large-scale media attribution model upgrades or introducing incrementality testing methodologies is a plus. English proficiency sufficient for professional working environments. 薪酬待遇 Opportunity to lead large-scale media investment strategies for a globally recognized retail brand. Exposure to a diverse media ecosystem across digital, social, and offline channels. High visibility and close collaboration with senior business, marketing, and agency stakeholders. A data-driven environment that encourages innovation in media effectiveness and ROI optimization. Competitive compensation package and strong long-term career development opportunities. 联系 Yan Tian 职位编号 JN-092026-7101719 联系电话 +86 2160268068 职位概要 职位类别 市场营销 子类别 分析及规划 行业 零售 地区 上海 工作类型 全职 顾问名字 Yan Tian 顾问电话号码 +86 2160268068 职位编号 JN-092026-7101719
