Sales Manager

Shanghai Permanent View Job Description
Seeking an experienced Senior Sales Manager to manage the development of regional Key Accounts and modern retail channels for a rapidly expanding international beverage company. This role will drive customer acquisition, annual business planning, and commercial growth across key retail and O2O channels in China.
  • Join a Rapidly Growing Global Premium Beverage Business
  • High Visibility Role with Strong Career Development Opportunities

About Our Client

Company is an international premium beverage company with a diverse portfolio of globally recognized brands. Engaged by an experienced ownership team and a strong international network, the organization is investing significantly in its China business and offers a dynamic, entrepreneurial environment with substantial long-term growth potential.

Job Description

Reporting directly to the General Manager, China, the Senior Sales Manager will be manage for driving sales growth through strategic account management and customer development across modern trade channels.

  • Develop and manage relationships with regional and regional key retail accounts.
  • Manage annual Joint Business Planning (JBP) and commercial negotiations.
  • Deliver sustainable sales growth through effective customer management.
  • Expand distribution across key modern trade channels, including membership stores, supermarkets, hypermarkets and O2O platforms.
  • Identify and develop opportunities within emerging retail channels, specialty retailers and alcohol distribution networks.
  • Engage closely with distributors, import partners and cross-functional teams to deliver business goals.
  • Develop and execute customer business plans to achieve annual growth targets.
  • Monitor market trends to identify new commercial opportunities.
  • Engage the company's long-term growth strategy within the China market.

The Successful Applicant

  • Bachelor's degree or above.
  • Minimum 3 years of sales experience within wine, spirits, food & beverage, FMCG or related industries.
  • Strong modern trade and key account management experience.
  • Proven track record of developing regional retail customers.
  • Familiarity with annual commercial negotiations and JBP management.
  • Strong business development and relationship management skills.
  • Fluent English communication skills, both written and spoken.
  • Entrepreneurial mindset with the ability to work effectively in a fast-paced environment.



Preferred experience includes:

  • Premium beverage, wine, spirits or FMCG industries.
  • Major retail customers, membership clubs, supermarket chains or O2O platforms.
  • Distributor and channel management experience.
  • New retail and e-commerce experience.

What's on Offer

  • Join a high-growth international business during an exciting expansion phase.
  • Direct reporting line to the China General Manager.
  • Flat organizational structure with significant exposure to ownership.
  • Opportunity to build broader future management scope.
  • International and people-focused company culture.
  • Effective base salary and performance bonus.
  • Shanghai-based role in a prime central business location.
Contact
Sage Yin
Quote job ref
JN-082026-7078751
Phone number
+86 2160268071

Job summary

Function
Sales
Specialisation
Account Manager
What is your area of specialisation?
Retail
Location
Shanghai
Contract type
Permanent
Consultant name
Sage Yin
Consultant phone
+86 2160268071
Job Reference
JN-082026-7078751

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.