Sales Director - Hydrogen Applications (Solenoid Valves)

1. Sales System & Business Development
Design, optimize, and govern end-to-end sales processes (lead-to-cash), including CRM usage, pipeline structure, and forecasting discipline.
Define sales targets, KPIs, and incentive schemes by business line and segment.
Coach and manage the sales team through regular field engagement, joint customer visits, deal reviews, and structured performance feedback.
Develop and execute business expansion plans aligned with clearly defined industry focus areas.
Build and implement sales capability programs, covering product/application knowledge, solution selling, customer development, and negotiation skills.
Actively identify customer application needs and operational pain points through deep, ongoing engagement.
Convert market and customer insights into actionable product or service opportunities, working closely with product management and R&D teams.
Drive cross-functional collaboration to transform customer-specific requirements into scalable offerings, supporting differentiation and incremental revenue.
Manage and resolve territory, segment, or interest conflicts across business lines where needed.
Work closely with marketing, product, application engineering, and operations teams to ensure consistent and effective customer solutions.

2. Direct Sales & Key Account Responsibility
Personally manage strategic key accounts in assigned focus sectors (e.g. marine engines, hydrogen production & refueling, new energy).
Own and deliver individual annual sales targets, including new customer development, major project negotiation, and contract closure.
Capture field experience and transform it into structured playbooks, good practices, and repeatable sales approaches for the team.
Build 1-2 lighthouse reference cases in target sectors, creating reusable sales tools such as proposal frameworks, value messaging, and competitive analysis templates.