PR & Digital Marketing Manager--Global Retail Brand

上海全职 RMB450,000 - RMB530,000 年薪查看职位描述

关于我们的客户

Global Fashion & Lifestyle Brand

Develop and execute comprehensive PR strategies aligned with brand objectives and product launches.
Build and maintain strong relationships with fashion, lifestyle, sports, retail, and business media.
Manage media outreach, press releases, media briefings, interviews, and brand events.
Secure high-quality earned media coverage across print, digital, broadcast, and social channels.
Monitor media performance, generate coverage reports, and evaluate communication effectiveness.
Manage issues and crisis communications when required.
Collaborate with global communication teams to ensure consistent brand messaging.

Develop and implement integrated digital marketing campaigns supporting brand awareness, traffic growth, and sales objectives.
Manage paid media campaigns across Xiaohongshu, WeChat, and emerging platforms.
Drive customer acquisition, engagement, and retention initiatives.
Partner with eCommerce teams to optimize digital conversion performance.
Develop content calendars and oversee digital content production.
Manage SEO, SEM, email marketing, CRM campaigns, and marketing automation initiatives.
Monitor and optimize campaign performance using data-driven insights.

Education

Bachelor's degree in Marketing, Communications, Public Relations, Business, or related disciplines.
Master's degree is a plus.

Experience

6-10 years of relevant experience in PR, Digital Marketing, Social Media, or Brand Communications.
Experience within footwear, fashion, sportswear, apparel, lifestyle, luxury, or consumer brands preferred.
Agency and in-house brand experience is highly desirable.
Proven success managing large-scale integrated marketing campaigns.