Marketing Director- Overseas Market

Shenzhen Permanent RMB1,000,000 - RMB1,500,000 per year View Job Description
Lead performance marketing strategy across paid media, funnels, CRO, and AOV. Drive scalable revenue growth through data-driven decisions and creative collaboration.
  • Full ownership of paid media and conversion performance
  • Opportunity to design and scale a global growth engine

About Our Client

A fast-growing consumer brand operating in the eCommerce space, with a strong presence across DTC and marketplace platforms. The company is entering a high-growth phase and seeks a hands-on professional to build its performance marketing engine.

Job Description

    • Define and execute paid media strategy across Meta,TikTok, Google, and otherROI-positive channels
    • Manage disciplined testing frameworks to validate and scale winning campaigns
    • Partner with creative teams to develop and optimise ad content based on performance insights
    • Own funnel architecture, landing pages, and conversion rate optimisation programmes
    • Implement AOV and LTV expansion strategies, including bundles, upsells, and subscriptions
    • Oversee eCommerce performance on Shopify and support Amazon growth initiatives
    • Build attribution models and deliver weekly performance reporting to guide spend and scaling decisions
    • Design scalable processes and team structures for long-term growth



The Successful Applicant

  • Proven experience in performance marketing with hands-on media buying expertise
  • Strong knowledge of paid channels (Meta, TikTok, Google) and funnel optimisation
  • Skilled in A/B testing, CRO, and data-driven decision-making
  • Ability to collaborate with creative and eCommerce teams to drive results
  • Entrepreneurial mindset with high accountability and ownership
  • Experience in DTC and marketplace environments preferred

What's on Offer

  • High-impact role with full ownership of performance marketing strategy
  • Competitive compensation and opportunity to shape the next growth phase
  • Remote working flexibility and a lean, agile team environment



Contact
Claire T Tan
Quote job ref
JN-122025-6911085
Phone number
+862022830244

Job summary

Function
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
Retail
Location
Shenzhen
Contract type
Permanent
Consultant name
Claire T Tan
Consultant phone
+862022830244
Job Reference
JN-122025-6911085

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.