Save Job Back to Search Job Description Summary Similar Jobs Significant ownership and visibility across the organization Competitive compensation and long-term career development potential About Our Client Well recognised international consumer goods company, with strong visibility in food & beverage sector. Job Description Brand Strategy & Business Growth Develop and lead long-term and annual brand strategies aligned with business objectives. Translate consumer, shopper, and market insights into actionable growth opportunities. Drive brand equity building initiatives while delivering commercial performance targets. Monitor market trends, brand health, and competitive activities to identify opportunities and risks. Integrated Marketing & Campaign Leadership Lead the development and execution of integrated marketing campaigns across multiple consumer touchpoints. Work closely with agency partners and cross-functional teams to create compelling and effective brand communication. Manage annual communications and media strategies to maximize reach and engagement. Oversee digital, social, and content strategies to strengthen brand relevance among target consumers. Stakeholder Management Partner with internal teams across consumer insights, commercial functions, communications, and regional stakeholders to ensure alignment and flawless execution. Effectively manage external partners, including creative, media, and digital agencies. Drive a collaborative approach to drive high-quality activation in the market. The Successful Applicant Bachelor's degree required; advanced business or marketing education is a plus. 10+ years of brand marketing experience within consumer-facing industries. Strong experience developing brand strategy and planning large-scale marketing campaigns. Proven ability to leverage consumer insights to drive business and brand results. Deep understanding of China's digital, social, and media landscape. Strong commercial acumen combined with a consumer-first mindset. Excellent project management and stakeholder management capabilities. Highly driven, entrepreneurial, and results-oriented. Strong communication, presentation, and leadership skills. Appreciation for contemporary culture, lifestyle trends, and premium consumer experiences. What's on Offer Lead marketing for a highly recognized consumer brand portfolio. Significant ownership and visibility across the organization. Exposure to regional and global stakeholders. Opportunity to shape brand growth in one of the world's famous dynamic consumer markets. Competitive compensation and long-term career development potential. To learn more, please get in touch for a confidential discussion. Contact Florence Wang Quote job ref JN-092026-7095960 Phone number +86 21 6035 3690 Job summary Function Marketing Specialisation Marketing/Director/VP What is your area of specialisation? FMCG (Fast Moving Consumer Goods) Location Shanghai Contract type Permanent Consultant name Florence Wang Consultant phone +86 21 6035 3690 Job Reference JN-092026-7095960
