Marketing & Client Development Head | Premium Healthcare

北京市 全职 RMB800,000 - RMB1,200,000 年薪 查看职位描述
Will play a critical role in developing and executing integrated growth strategies targeting affluent and mature consumer segments. The ideal candidate combines strategic thinking with hands-on execution capability and has a proven track record in customer acquisition, private-domain operations, partnership development, and team leadership.
  • Shape and lead the growth strategy for a premium, high-touch consumer business
  • High visibility, strong ownership, and measurable impact

关于我们的客户

A well-established premium healthcare services organization

职责描述

Growth & Marketing Strategy

  • Develop and implement sustainable customer acquisition and business growth strategies.
  • Manage the full customer journey from awareness and lead generation through consultation and conversion.
  • Monitor and optimize key performance metrics including lead volume, conversion rates, customer acquisition costs, and ROI.



Digital & Private Traffic Growth

  • Build and optimize private-domain customer engagement programs through Enterprise WeChat and related platforms.
  • Drive content and growth initiatives across major social and digital channels, including WeChat ecosystem, Xiaohongshu and short-video platforms.
  • Collaborate with key opinion leaders (KOLs), creators, and internal experts to strengthen brand trust and customer engagement.
  • Manage digital advertising, retargeting campaigns, and marketing analytics.



Client Referral & Loyalty Programs

  • Design and implement customer loyalty, retention, and referral strategies.
  • Create high-touch engagement programs for VIP customers and advocates.
  • Organize client events, expert-sharing sessions, and community-building initiatives.



Partnership Development

  • Establish and expand relationships with organizations serving affluent consumer groups, including:
    • Private banking and wealth management institutions
    • Premium insurance providers
    • High-end wellness and healthcare service providers
    • Membership clubs and professional associations
    • Luxury lifestyle and consumer brands



Team Leadership

  • Build, mentor and lead a high-performing marketing and business development team.
  • Work closely with cross-functional stakeholders to ensure alignment on growth objectives and customer experience.

理想的求职者

  • Bachelor's degree or above.
  • 8+ years of experience in marketing, customer growth, CRM, business development, or related functions.
  • Demonstrated success in driving measurable customer acquisition and revenue growth.
  • Strong understanding of digital marketing, social media ecosystems, and private-domain operations in China.
  • Experience engaging affluent customer segments is highly desirable.
  • Excellent analytical skills with the ability to translate data into actionable business decisions.
  • Strong communication and stakeholder management capabilities.
  • Professional proficiency in both Chinese and English.

薪酬待遇

  • Engage with one of China's premium affluent consumer segments

  • Leverage both digital innovation and relationship-driven growth strategies.
  • Make a direct contribution to commercial growth while building a high-performing team.
联系
Helen He
职位编号
JN-102026-7123149
联系电话
+86 10 6168 7548

职位概要

职位类别
销售
子类别
业务拓展
行业
医疗保健/制药
地区
北京市
工作类型
全职
顾问名字
Helen He
顾问电话号码
+86 10 6168 7548
职位编号
JN-102026-7123149

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