Head of Sales--Well-known Apparel Brand

Sales Strategy & Business Growth

• Develop and implement the overall sales strategy aligned with company growth objectives.
• Drive annual revenue, profitability, and market share targets across all sales channels.
• Identify new business opportunities, strategic partnerships, and market expansion initiatives.
• Monitor industry trends, consumer insights, and competitor activities to enhance commercial performance.

Channel Management

• Leadandoptimize the performance of all sales channels, including:
  • Retail stores
  • Franchise business
  • Department stores
  • Shopping malls
  • Wholesale distribution
  • E-commerce collaboration
• Build and strengthen relationships with key retail partners and strategic accounts.
• Negotiate commercial terms and annual business plans with major customers.

Sales Operations & Performance Management

• Establish sales targets, KPIs, forecasting processes, and performance management mechanisms.
• Analyze sales performance, inventory efficiency, sell-through rates, and profitability metrics.
• Collaborate closely with merchandising, marketing, supply chain, and finance teams to maximize commercial opportunities.
• Ensure healthy inventory levels and effective stock allocation across channels.

Team Leadership

• Build, coach, and develop a high-performing national sales team.
• Foster a performance-driven culture with strong accountability and collaboration.
• Design succession planning and talent development programs within the sales organization.

Omnichannel Development

• Support the integration of offline and online business models.
• Collaborate with digital and e-commerce teams to improve customer acquisition, conversion, and retention.
• Drive a seamless consumer experience across all touchpoints.