Save Job Back to Search Job Description Summary Similar Jobs Own End-to-End Marketing Impact Strategic Leadership with Global Exposure About Our Client A global recognised consumer brand offering high-quality products with a strong global heritage and a growing presence in the Mainland China market. Job Description 1. Brand Strategy & Marketing Planning Develop and execute annual brand strategy and comprehensive marketing roadmap Drive brand awareness, user acquisition and market penetration Leverage consumer and market insights to continuously refine strategy and fuel business growth Build and track brand equity metrics 2. Budget & P&L Management Own marketing budget planning, allocation and optimization Take full responsibility for marketing P&L and ROI performance Identify growth opportunities through data analysis and market trends Align promotional plans with supply chain and inventory strategy 3. Integrated Campaigns & Content Ecosystem Lead 360° campaigns including product launches and seasonal initiatives Define and manage social media and content strategy across platforms Build and optimize KOL/KOC ecosystem and influencer strategy Develop strategic partnerships with key digital platforms 4. Trade Marketing & Omni-Channel Excellence Drive in-store activation and trade marketing strategies to improve traffic and conversion Oversee omni-channel promotional framework and retail execution standards Manage retail campaigns, new store openings and seasonal activities Collaborate with retail partners on joint business plans 5. CRM & Customer Loyalty Develop CRM framework and membership strategy to enhance customer lifecycle value Implement targeted initiatives for acquisition, retention and reactivation Ensure seamless online-offline integration of customer data and experience Monitor retention and repeat purchase KPIs 6. Product Localization & Market Insights Provide insights into local market trends, consumers and competitors Support product portfolio optimization and localized product launches Develop locally relevant messaging aligned with brand heritage 7. Team Leadership & Collaboration Lead and develop a high-performing marketing team Collaborate with global headquarters and cross-functional teams Ensure alignment across e-commerce, retail, sales and compliance functions The Successful Applicant Bachelor's degree or above 10+ years of marketing experience in premium consumer goods or beauty industry At least 5+ years in a senior leadership role Strong expertise across brand strategy, digital marketing, content and integrated campaigns Deep understanding of China's digital and retail ecosystem Proven track record in budget management, P&L ownership and ROI optimization Strong communication skills in both English and Mandarin What's on Offer Own End-to-End Marketing Impact Lead full-spectrum marketing-from brand strategy to digital ecosystem and omni-channel execution-while directly influencing business growth and market performance. Work in a High-Growth, Premium Consumer Sector Play a critical role in shaping brand positioning and innovation within a fast-evolving, highly competitive consumer market in China. Strategic Leadership with Global Exposure Partner with international stakeholders with a high-performing local team, offering strong visibility, cross-cultural collaboration, and career advancement opportunities. Contact Florence Wang Quote job ref JN-062026-7048559 Phone number +86 21 6035 3690 Job summary Function Marketing Specialisation Marketing/Director/VP What is your area of specialisation? FMCG (Fast Moving Consumer Goods) Location Shanghai Contract type Permanent Consultant name Florence Wang Consultant phone +86 21 6035 3690 Job Reference JN-062026-7048559
