Head Of Growth - Global DTC Brand

Shanghai Permanent RMB1,000,000 - RMB1,300,000 per year View Job Description
You will lead the full growth engine of a global cross‑border fashion brand-owning strategy, paid acquisition, creative, attribution, and team development end‑to‑end.This is a true "first chair" role where your growth methodology will directly shape how the brand scales worldwide.
  • Massive growth runway + powerful resources
  • Enabling your capabilities to scale on a global stage.

About Our Client

This is an established company within the Retail industry that is committed to delivering quality products and exceptional customer experiences. With a significant presence in its sector, the organisation is focused on growth and innovation through its digital department.

Job Description

1) Global Paid Media Strategy + Nine‑Figure Budget OwnershipYou will own Meta / Google / TikTok / Pinterest / YouTube across:

  • Channel strategy
  • Annual & quarterly budget planning
  • Structural optimization
  • Multi‑channel testing frameworks



Here, you're not an operator-you set the direction.

2) Creative Strategy & Global Content AssetsWith a full creator ecosystem behind you, you will lead:

  • Paid creative strategy
  • Creator content repurposing
  • New creative formats & narrative testing
  • Improving CTR / CVR through creative excellence



You won't fight for resources-you decide the creative playbook.

3) Data, Attribution & Analytical InfrastructureTogether with our data team, you'll build:

  • Attribution models
  • Channel contribution mapping
  • Performance dashboards
  • Scientific budget allocation frameworks



You will scale growth through models, not instinct.

4) Cross‑Functional Growth LeadershipPartner closely with merchandising, supply chain, e‑commerce, brand, content, and creative to build a full global funnel:

Paid → Landing → Purchase → AOV → Retention

This role impacts every step of the growth engine.

5) Team Leadership & SOP DevelopmentYou will build and lead the global acquisition team, including:

  • SOPs
  • Creative testing systems
  • Review & feedback mechanisms
  • Performance monitoring frameworks
  • Your methodology becomes the company's long‑term capability.

The Successful Applicant

  • 5-10+ years in DTC performance marketing or growth
  • Deep expertise in Meta / Google / TikTok
  • Proven success managing nine‑figure annual budgets
  • Apparel experience preferred; swimwear experience is a plus
  • Highly data‑driven and structured
  • Strong cross‑functional leadership

What's on Offer

  • First‑chair ownership of a global brand's growth
  • Competitive compensation
  • A fast, high‑performing team
  • Strong resources & large budgets
  • A global stage to run your growth methodology
Contact
Cruz Zhang
Quote job ref
JN-042026-6987784
Phone number
+8621 6026 8032

Job summary

Function
Digital
Specialisation
Ecommerce
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Shanghai
Contract type
Permanent
Consultant name
Cruz Zhang
Consultant phone
+8621 6026 8032
Job Reference
JN-042026-6987784

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.