EC Manager

Shanghai Permanent RMB540,000 - RMB660,000 per year View Job Description
This brand is seeking a hands-on and commercially driven EC Manager to manage and accelerate growth across China's key eCommerce platforms, including Tmall, JD and Xiaohongshu.This is an opportunity to join a fast-growing global lifestyle brand at a pivotal stage, taking full ownership of the eCommerce function and helping shape the next phase of the brand's China growth strategy.
  • Being responsible for the whole channel of E-commerce.
  • Managing a small team.

About Our Client

An organisation operating in the FMCG industry.

Job Description

  • E-Commerce Business Management
    • Own and drive China's eCommerce business across Tmall, JD.com, Xiaohongshu and future channels including WeChat Mini Program.
    • Develop and execute annual and quarterly business plans to achieve sales, traffic and profitability targets.
    • Monitor business performance, identify growth opportunities and deliver actionable recommendations.
  • Platform & Channel Growth
    • Be responsible for platform strategy, promotional planning and campaign execution across key marketplaces.
    • Partner closely with platform account managers and external partners to maximize brand visibility and commercial performance.
    • Drive traffic acquisition, conversion optimization and customer retention initiatives.
  • TP & Cross-Functional Management
    • Manage relationships with TP partners, ensuring excellence in daily operations, customer experience and campaign execution.
    • Collaborate with Marketing, Digital Marketing, Merchandising and Global teams to align business objectives and execution plans.
    • Coordinate local and global stakeholders to ensure brand presentation and consumer experience.
  • Commercial Planning & Merchandising
    • Work closely with Merchandising teams on assortment planning, inventory management and product launch strategies.
    • Analyze sales trends, consumer insights and competitive landscape to optimize product performance.
    • Support forecasting and demand planning activities.
  • Team Management
    • Manage and develop direct reports while fostering a positive, collaborative and high-performance culture.
    • Take ownership of the eCommerce function and serve as the key business owner within the area.
    • Build scalable processes and capabilities to support future growth.

The Successful Applicant

A successful EC Manager should have:

  • Bachelor's degree or above.
  • 8+ years of eCommerce experience, with strong exposure to Tmall and JD.com.
  • Proven track record of driving growth for premium consumer, lifestyle, fashion, accessories, digital accessories or FMCG brands.
  • Previous experience managing agencies/TPs and cross-functional stakeholders.
  • Strong commercial acumen with the ability to balance strategy and execution.
  • Hands-on, self-motivated and entrepreneurial mindset.
  • Positive attitude and strong ownership mentality.
  • Experience managing and developing team members.
  • Excellent analytical and problem-solving skills.
  • Fluent English communication skills, both written and spoken.

What's on Offer

  • Join a globally recognized lifestyle brand with strong momentum in China and significant growth ambitions.
  • Take ownership of the eCommerce function and play a key role in shaping this brand next chapter of growth in China.
  • Annual salary ranging from CNY 540000 to CNY 660000.
  • Permanent position within the retail industry.



If this role aligns with your skills and experience, we encourage you to apply.

Contact
Ariel Sun
Quote job ref
JN-082026-7084520
Phone number
+86 21 6026 8008

Job summary

Function
Digital
Specialisation
Ecommerce
What is your area of specialisation?
Retail
Location
Shanghai
Contract type
Permanent
Consultant name
Ariel Sun
Consultant phone
+86 21 6026 8008
Job Reference
JN-082026-7084520

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.