CRM Manager

上海 全职 查看职位描述
Leads CRM strategies covering digital touchpoints and offline creative initiatives, driving customer lifecycle growth and elevating overall user experience. Supervising customer service leadership, and managing engagement for a large member community.
  • Lead CRM strategy, execute online operations & offline creative campaigns
  • Lead a team of 5-6 specialists in a fast-expanding consumer brand.

关于我们的客户

This popular lifestyle brand creates whimsical, aesthetic daily essentials, ranging from homeware and accessories to tech peripherals that resonate deeply with consumers.

职责描述

  • Develop and execute holistic CRM strategies covering online touchpoints and offline creative activities, build complete member operation lifecycle system.
  • Take full ownership of user experience, identify pain points across customer journey, drive cross-functional optimization to elevate overall user satisfaction.
  • Lead the customer service leadership team, formulate service standards, supervise team performance and promote consistent brand-style customer communication.
  • Analyze member data, refine user segmentation, launch targeted precision marketing and improve retention, repurchase and member activity metrics.
  • Collaborate with marketing, product and store teams to align CRM tactics with brand creative rhythm, unify brand experience online and offline.

理想的求职者

  • Rich practice in both digital CRM operations and offline creative campaign coordination.
  • Strong user experience awareness, capable of discovering user demands and landing optimized solutions.
  • Experience managing customer service supervisors; good team leadership and cross-department coordination skills.
  • Data-driven mindset, familiar with user lifecycle operation and member system logic.

薪酬待遇

  • Competitive remuneration package matched with your capability, alongside attractive performance incentives.
  • Direct reporting line to COO, ample autonomy to build the brand's CRM system from a strategic perspective.
  • Join a creative, design-driven brand with balanced online growth and immersive offline retail layout.
联系
Yan Tian
职位编号
JN-072026-7068568
联系电话
+86 2160268068

职位概要

职位类别
市场营销
子类别
客户关系管理 (CRM)
行业
零售
地区
上海
工作类型
全职
顾问名字
Yan Tian
顾问电话号码
+86 2160268068
职位编号
JN-072026-7068568

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