China Marketing Lead

Shanghai Permanent RMB650,000 - RMB850,000 per year View Job Description
Strategic planning, product management, and sales bid for the turbo business in China.It drives market research, product strategy, and cross-functional communication for business growth and key customer programs.
  • High-visibility, strategic role with strong exposure
  • End-to-end ownership from market insight to commercial

About Our Client

A global automotive technology supplier specializing in turbocharging, electric boosting, and air management systems.

It enables improved engine efficiency and drive the transition to electrified and zero-emission mobility solutions.

Job Description

Strategic Planning

  • Drive industry sizing & segmentation for Turbo verticals (Passenger Vehicle, Commercial Vehicle and Industrial Applications) in China
  • Drive regular refreshes of the 10-Year Strategic Plan and Annual Operating Plan, integrating customer strategy and product development roadmap; this includes organizing reviews to gather technical and commercial data for upcoming business bids, and ensuring all follow-up actions are executed
  • Assess volume, revenue, and margin by industry vertical and product family
  • Track industry signposts, key regulatory developments, and dynamics



Product Management

  • Conduct regular VOC and OVOC to capture customer needs and translate them into business implications
  • Define product targets and value propositions for new launches in China; work closely with Global Marketing and Engineering teams
  • Track and anticipate Powertrain trends, working alongside Engineering teams, customers, regulators, and external consultancies
  • Co-develop the product benchmarking plan by vertical and maintain the findings database
  • Contribute to East-for-East strategic initiatives, partnering with Platform Cost, Engineering, Purchasing, Finance, and Program Management
  • Drive ongoing updates of the Technology Roadmap



Bids Management

  • Conduct price walks to enable Sales teams in preparing Price Quotation Forms (PQFs) for business bids
  • Drive marketing assessments and business case development for NPOs and NPIs (New Product Opportunities/Introductions)
  • Maintain a database of parameters for awarded and bidding programs
  • Maintain a database of key cost reference points



Demand Planning / Misc.

  • Coordinate with Sales teams to ensure customer and marketing databases are fully up to date for key business bids
  • Maintain monthly signpost updates for Turbo verticals
  • Track the monthly Sales Plan and asscess deviations versus prior months and the Annual Operating Plan
  • Act as the go-to expert for data queries and volume asscessments across functions
  • Drive ad-hoc deep dives on strategic topics

The Successful Applicant

· BS or MS in Engineering, Science, Business or Finance (MBA is a plus)

· 8+ years of experience in Product Marketing, Engineering, or Business in an industrial environment (Automotive OEM / Tier 1 supplier / Engineering consulting preferred)

· Experience working with cross-functional teams in an international environment (English as working language; communication/influencing skills)

· Strong ownership, resilience, attention to detail

· Proficient in Microsoft Excel and PowerPoint

What's on Offer

· Extensive training programs

· International work environment

Contact
Cora An
Quote job ref
JN-052026-7028389
Phone number
+86 21 6035 3452

Job summary

Function
Marketing
Specialisation
Product Manager
What is your area of specialisation?
Industrial / Manufacturing
Location
Shanghai
Contract type
Permanent
Consultant name
Cora An
Consultant phone
+86 21 6035 3452
Job Reference
JN-052026-7028389

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.