Category Lead - Global FMCG

上海 全职 RMB1,400,000 - RMB1,500,000 年薪 查看职位描述
You will drive mid-to-long-term product strategy, oversee portfolio management, and lead consumer & market insight-driven innovation for the China market. This is a high-impact strategic role partnering closely with local and regional teams to shape future category direction and unlock sustainable growth.
  • Shape the future product roadmap for a fast‑growing business
  • A broader senior leadership development role

About Our Client

This role is with a well-established global FMCG organization known for its strong scientific expertise and fast-growing presence in China. The company operates with an international mindset, values long‑term brand building, and invests heavily in product innovation and talent development

Job Description

Product Strategy Development

  • Lead consumer & market insight programs to define mid-to-long-term product strategies.
  • Translate consumer understanding, market trends, and channel signals into clear product roadmaps.



Portfolio Strategy & Optimization

  • Own the full product portfolio, continuously improving efficiency based on feedback, performance, and evolving consumer needs.



Insight Management

  • Build and maintain a robust insight system including research, competitor tracking, and data interpretation.
  • Convert insights into strategic decisions and innovation priorities.



Innovation Leadership

  • Identify opportunities for product and packaging innovation.
  • Collaborate with global, regional, and cross-functional teams to deliver locally relevant innovation.



Product Content Upgrade

  • Partner with internal teams to refine product positioning, selling points, and marketing content.



Cross-functional Collaboration & Execution

  • Work closely with demand, supply, and marketing teams to ensure seamless strategy execution.



Team & Capability Development

  • Develop team members and strengthen collaboration across marketing teams.

The Successful Applicant

  • Bachelor's degree or above.
  • 10+ years of experience in marketing, innovation, or category strategy, preferably within premium consumer goods, nutrition, or related sectors.
  • Proven ability in building and deploying long-term strategy.
  • Strong analytical mindset, communication skills, and influencing capability across all levels.
  • Fluent in Mandarin and English.
  • Passion for consumer wellbeing, nutrition, and category development.

What's on Offer

  • High strategic ownership - You will directly shape the future product roadmap for a fast‑growing business with strong global support.
  • Innovation-driven culture - Work with cross-functional and international teams focused on science, insight, and long-term brand value.
  • Career acceleration - A role designed for senior talent who want to grow into broader category or marketing leadership in the future.
Contact
Florence Wang
Quote job ref
JN-032026-6984778
Phone number
+86 21 6035 3690

Job summary

Function
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Shanghai
Contract type
Permanent
Consultant name
Florence Wang
Consultant phone
+86 21 6035 3690
Job Reference
JN-032026-6984778

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