BU Head - Automotive Electronics

Business & Strategy Leadership

• Develop and execute the BU's China market strategy, covering product roadmap, competitive positioning, and commercial expansion.
• Own the P&L, including revenue, margin, cost structure, and overall financial performance.
• Identify growth opportunities within passenger vehicles, commercial vehicles, and emerging mobility applications.

Product & Technology Management

• Oversee product planning, architecture definition, andtechnicalroadmap for a broad portfolioofin‑vehicle electronic systems, such as:
  • Driver information modules
  • Human-vehicle interface components
  • Sensor‑related electronic modules
  • Actuation and control units
  • Body electronics and comfort systems
  • Connectivity and in‑cabin electronics
• Work closely with R&D centers globally to align local market needs with platform development strategies.
• Manage product lifecycle including concept, validation, industrialization, and continuous improvement.

Program & Project Management

• Lead cross‑functional teams to ensure successful product development, program execution, and on‑time SOP.
• Coordinate with engineering, quality, manufacturing, and supply chain teams to address technical issues and deliver customer commitments.
• Drive APQP, DV/PV, PPAP, and change management processes for China OEM projects.

Commercial & Business Development

• Develop and maintain senior‑level relationships with key OEMs and Tier‑1 customers.
• Lead major customer negotiations, partnership discussions, and business awards.
• Identify and secure new business opportunities in line with product roadmap and technology capabilities.
• Monitor competitive landscape, pricing trends, and regulatory/market dynamics to support decision‑making.

Team Leadership & Organization Building

• Build and manage a high‑performing team across sales, BD, product/PM, and technical functions.
• Establish clear KPIs, sales processes, and operational frameworks to support sustainable growth.
• Develop talent through coaching, performance management, and fostering cross‑functional collaboration.