Brand Management Director (Strategy)--Hospitality

Shanghai 全职 RMB1,000,000 - RMB1,500,000 per year View Job Description
Serve as the brand expert in China, be a holistic integrator across the wider organization and with negotiating and influencing this partnership at its levels, be responsible for studying data, identifying insights, developing recommendations, presentations, and business cases, crafting strategies and plans, managing projects, and mobilizing vital resources for implementation.
  • MNC
  • Open Culture

About Our Client

Global Hospitality Brand

Job Description

Setting Strategy
* Ensuring the business has the correct focus, delivers the right level of profitability, and long-term brand equity. Adapt the brands' value proposition, operating model, product - including prototype and programming - to reflect the needs of guests, owners, and operating contexts in the region, while maintaining differentiated swim lanes relative to other Hilton brands and competitors.
* Partners with Brand Management leadership to develop short and long-term strategies and priorities for the brand through an annual planning process, coordinates the development and approval of the annual program fund budget with agreement across the various organizations and teams.
* Ability to think strategically, with the know-how to deliver at the brand, regional, and property level.Executing for Results
* Monitors holistic regional brand health and drives performance against KPIs by liaising across the enterprise and with partner to develop strategies and tactics for trending portfolio opportunities.
* Develops and leads project plans against short and long-term strategies.
* Proactively manages and executes day-to-day activities for enterprise and brand initiatives including localization, implementing change management processes such as development of resources and facilitation of education and other engagement opportunities to ensure high levels of adoption.
* Complete timely account governance including reporting, dashboards, meeting facilitation, and analysis.
* Support the brand in region with compliance to the terms of their agreement and ensures resolution including good financial standing, properly executing an approved Quality Assurance program, adherence to approved Brand Standards, and a reasonable waiver process.Relationships and Influence
* Ability to build positive relationships both internally and externally; navigate and influence decision makers in a highly matrixed environment; establish and grow strong partnerships and build consensus with diverse, cross-functional collaborators globally.
* Effectively communicates Hilton's position and expectations while appropriately representing the interests and needs of our partner across the enterprise to achieve win-win solutions, ensure strategic alignment and progress towards shared goals.
* Develop strong, positive working relationships with partners, owners, and owner representatives, gather feedback, addresses concerns, and cultivate enthusiasm for the brand and support for enterprise and brand initiatives.
* Capable of representing, promoting, and building excitement for the brand to a broad range of external and internal stakeholders to include owners, guests, and colleagues.

The Successful Applicant

* Excellent communication skills, both written and verbal, including identifying critical information and sharing those messages with appropriate groups.
* High quality, detail orientation backed by ability to prioritize activities efficiently, and ability to write reports and develop and deliver impactful presentations.
* Strong time management skills and ability to work independently in a fast paced and agile environment.
* Ability to listen, gather critical information, identify opportunities, and problem solve.
* Experience with data analysis, interpretation, identifying insights, and developing recommendations.
* Leadership and influencing skills to lead and collaborate with internal and external partners to achieve desired outcomes, and comfortable dealing with ambiguous situations and in setting expectations.
* Absolute discretion and confidentiality regarding sensitive information.
* Strong project management skills and highly organized with a consistent record of working on complex projects with multiple partners and cross-functional teams.
* Innate strength to navigate large, matrixed organizations and build/maintain positive and productive relationships at all levels.
* Experience with strategy development, building business cases, gaining internal/external consensus, driving implementation, backed by a track record of consistently achieving timelines and results.
* Understanding of local enterprise culture and ways of working preferred

What's on Offer

Effective spokesperson for the Brand

Contact
Mark Wu
Quote job ref
JN-042024-6389810
Phone number
+86 21 6035 3448

Job summary

Function
Executive Search
Specialisation
Consultancy, Strategy & Change
What is your area of specialisation?
Leisure, Travel & Tourism
Location
Shanghai
Contract type
Permanent
Consultant name
Mark Wu
Consultant phone
+86 21 6035 3448
Job Reference
JN-042024-6389810

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.