APAC Market Intelligence Manager--Global Lifestyle Brand

Strategic market intelligence and foresight

• Own the regional external fact base
• Turn macro, luxury, consumer and geopolitical trends into scenarios
• Track competitors to anticipate threats and spot white spaces
• Build market outlooks for ambition setting and business cases

Link insights to strategy

• Be a thought partner: frame the "so what" and recommend priorities
• Own the market chapters of leadership forums and HQ requests
• Produce concise executive syntheses tailored to each audience
• Navigate the matrix, focusing effort where it creates value

Partnership with Consumer Insights and cross-functional teams

• Partner with Consumer Insights to build one integrated storyline
• Work with HQ and markets as the APAC voice for global teams
• Extend intelligence support across the One Group portfolio

Agency and source management

• Own agency relationships: scoping, negotiation, budget, contracts
• Ensure data quality: triangulate sources and challenge agencies
• Assess new services and sources on a cost / value basis

Knowledge management and capabilities

• Govern the knowledge base as the single source of truth
• With BI, evolve tools and use AI to automate routine reporting
• Train markets to use intelligence tools consistently