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该职位主要带领上百号人团队负责全球的零售业务(国内+海外市场)。
协助CEO建立各品牌营销战略(品牌发展战略、渠道发展战略、商品战略、营销组合策略和年度/季度/月度营销计划),参与公司短、中、长期的营销战略计划
As General Manager, this person will be responsible for building up 3-5 years brand and channel development strategy.
A global consumer technology company is seeking a Chief Marketing Officer (CMO) to guide its global marketing organization and drive brand development, customer engagement, and business growth across international markets.This role will be responsible for shaping the company's brand strategy, strengthening market presence, and building scalable marketing capabilities that support long-term business objectives.
The role will lead a team and take full responsibility for all retail and franchise business in China market.
Contribute to headquarter communication projects and strategies from conceptualisation stage to effectively increase relevance of all brand initiatives in APAC.
You will drive mid-to-long-term product strategy, oversee portfolio management, and lead consumer & market insight-driven innovation for the China market. This is a high-impact strategic role partnering closely with local and regional teams to shape future category direction and unlock sustainable growth.
This role combines strategic planning, transformation leadership, and operational excellence within a multinational sourcing and business services environment. The successful candidate will partner with senior stakeholders to drive business priorities, enhance organisational effectiveness, and advance digital and AI-enabled initiatives while preparing for broader leadership responsibilities.
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