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Serve as the brand expert in China, be a holistic integrator across the wider organization and with negotiating and influencing this partnership at its levels, be responsible for studying data, identifying insights, developing recommendations, presentations, and business cases, crafting strategies and plans, managing projects, and mobilizing vital resources for implementation.
Conduct market studies/business reports using appropriate market research tools (FGD, IDI, surveys, etc.) and analyze data reports, either initiated by MI or requested by business departments, to comprehend the external environment in terms of macroeconomics and market landscape. Provide proposals to support business decisions.
掌舵出海战略,用您的全球视野与商业魄力,带领团队从0到1开辟新大陆
o 制定并实施与中国全球品牌目标一致的全面数字营销策略。o 与全球营销团队合作,确定年度预算、行动计划和营销日历。o 关注数字趋势、竞争对手活动和消费者行为,以指导战略方向。
需制定并执行营销策略, 推动集团业务稳步发展
1. 负责公司品牌体系搭建、规范梳理等管理工作,实现品牌调性的提升;2. 品牌年轻化,能建立品牌在年轻群体中的知名度。提高品牌在新媒体、社交媒体上的话题度;3. 品牌活动策划和执行。
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