零售行业 数字营销与电子商务职位

As part of the Digital Hub APAC, this role sustains the acceleration of brand's digital business growth across the region by guiding key initiatives in platform development, optimization, and regional rollouts.

In this pivotal role, you'll be instrumental in shaping innovative, data-driven digital marketing strategies to elevate brand presence, boost customer engagement, and drive lead generation across all digital channels. With a strong focus on leveraging AI tools to predict consumer behaviour and improve marketing efficiency.

You will lead the end-to-end livestreaming strategy and execution, covering both store-based and influencer channels to drive sales and elevate brand impact.

You will oversee the daily operations and optimization of DTC channels such as WeChat Mini Program, ensuring a seamless shopping experience. You'll also lead digital merchandising and fashion content creation to enhance brand appeal and drive conversion.

- 根据公司战略目标制定全渠道运营方案；

- 领导电商全渠道分销。

Define and implement EC strategy and plans in China;

根据业务类型负责公司品类下天猫，京东，抖音等单渠道或多渠道电商运营整体规划、日常运营及成本控制，完成公司制定的业绩目标、毛利率指标及费用控制目标

A key commercial position and responsible for establishing and driving growth of eCommerce business in China.

The role is expected to deliver end to end activation plans such that ensure company consistently delivers its sales, profit, market share, and customer ranking goals.

This position is to drive the growth of online store specializing in cheese & Yogurt and Fruit products.
The ideal candidate will work closely with marketing, sales, and product teams to optimize the online presence, increase traffic, and enhance conversion rates.

海外广告投放主管（DTC）将在技术与电信行业中负责制定和执行数字广告策略，专注于提升品牌知名度与销售转化率。该职位要求具备数字营销领域的专业知识，并能够独立管理广告投放项目。

美国运营负责人将负责零售行业的整体运营规划和执行，确保业务在美国市场的高效发展。此职位需要具备卓越的管理能力和深入的市场洞察力。

官网负责人将在数字部门中负责公司官网的全面管理，确保其功能性和用户体验的优化。此职位将直接支持金融服务行业的在线业务目标，推动数字化创新。

作为海外广告投放专员，您将负责制定和执行数字广告策略，推动品牌在国际市场的影响力和销售增长。

电商渠道营销经理的主要职责是制定和执行电商平台的行销策略，通过货品差异化/费用统筹管理/整合营销以提升品牌影响力和销售业绩。

增长负责人将在公司中，负责推动数字部门的业务增长与优化。此职位需要具备战略思维和执行能力，能够带领团队实现增长目标。

电商运营经理负责制定和执行电商平台的运营策略，以提高销售业绩和客户满意度。此职位要求对零售行业有深刻理解，并具备数字化运营的专业技能。

制定并实施集团电商全渠道发展战略，统筹天猫、京东、拼多多等主流平台及新兴渠道的运营管理，实现跨平台市占率提升

制定电商营销策略，规划猫、京东、抖音等电商平台的年度营销策略，明确各平台的市场定位、目标客户群体及核心竞争优势，确保策略与公司整体业务目标一致。

主要负责小红书的运营，需要熟悉小红书的生态和经验。能够帮企业提高C端消费者的知名度。

根据公司发展战略目标，全面负责电商版块的统筹规划，完成公司制定的销售目标。