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负责整个集团层面品牌策略和整合营销
该职位会负责公司内部所有消费品品类业务,涵盖儿童营养,女性健康等品类
该职位帮助公司打造品牌
The Vice President of Marketing will serve as a pivotal member of the executive team, responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth. This role requires a deep understanding of the cruise industry, a keen eye for trends, and the ability to create compelling narratives that resonate with our target audiences.
A key commercial position and responsible for establishing and driving growth of eCommerce business in China.The role is expected to deliver end to end activation plans such that ensure company consistently delivers its sales, profit, market share, and customer ranking goals.
The product manager works closely with all in- and external stakeholders to provide profitable growth and increase market share. The Product Manager reports to the Director of Marketing APAC/EMEA, in matrix with the local Marketing & Sales Director APAC.
该职位负责面向北美市场的全域营销战略,从策略制定、整合营销、渠道投放到数据复盘,全面提升品牌影响力、用户参与度及业务增长效率。
o 制定并实施与中国全球品牌目标一致的全面数字营销策略。o 与全球营销团队合作,确定年度预算、行动计划和营销日历。o 关注数字趋势、竞争对手活动和消费者行为,以指导战略方向。
该岗位全面负责品牌在中国市场的中长期发展策略、年度品牌营销规划及整合传播执行,覆盖品牌定位、消费者沟通策略、新品上市、数字化营销及全渠道触达,推动品牌影响力与业务双重增长。
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