Trade Marketing职位招聘信息

The Trade Marketing Manager bridges the gap between brand marketing and sales by ensuring marketing strategies are effectively executed across distribution and retail (workshop) channels. This role drives demand generation and brand preference at the trade level by ensuring visibility, promotion, and engagement within distributors and workshops.

Responsible for Trade Marketing

Responsible for product management

We are seeking a skilled Trade Marketing Manager to manage and execute trade marketing strategies within the FMCG industry. Based in Shanghai, this role focuses on driving sales growth and strengthening brand presence across key markets.

A key commercial position and responsible for establishing and driving growth of eCommerce business in China.

The role is expected to deliver end to end activation plans such that ensure company consistently delivers its sales, profit, market share, and customer ranking goals.

This position is to drive the growth of online store specializing in cheese & Yogurt and Fruit products.
The ideal candidate will work closely with marketing, sales, and product teams to optimize the online presence, increase traffic, and enhance conversion rates.

This is an exciting opportunity for a Trade Marketing Director to lead and implement strategic marketing initiatives in the FMCG industry. Based in Guangzhou, you will be responsible for driving brand performance and ensuring optimal market positioning.

负责公司品牌策略的制定与执行。
制定并实施全球市场推广计划，提升公司品牌在海外市场的知名度和美誉度.

Reporting directly to the General Manager, the BU Head will be responsible for driving commercial growth and managing a multi-functional team of approximately 90 employees across sales, trade marketing, e-commerce, strategic accounts, and commercial operations.

This role drives KOL live commerce performance across key e-commerce platforms while managing partnerships, budgets, and ROI to achieve GMV growth. It also supports trade marketing by planning promotions, analyzing competitors, and optimizing forecasting to ensure strong commercial execution.