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The Director of Events & Activation's will be responsible for bringing the two events and activation's teams together. The events team is on site organising various events and activities throughout the year and the activation team travels across the kingdom to generate awareness.
依据品牌发展规划,策划、制定品牌活动方案,准确、高效、高品质的实施执行,以确保水井坊通过线下活动的方式,树立品牌形象、建立高品质的线下触点,搭建出良好的品牌体验、宣传平台,培育及促进目标消费者对品牌及产品的认知度、好感度、推荐度、忠诚度。
Lead social media strategy and execution across China's major platforms, with a strong focus on Xiaohongshu. This role requires a creative content strategist and an influencer marketing expert who can amplify brand awareness, drive user engagement, and ultimately convert traffic into sales. You will be the voice of our brand in the Chinese market.
The CMI (Senior) manager will lead strategic consumer and shopper insights, portfolio performance analysis, and marketing effectiveness evaluation. This position is critical for driving data-led decisions and shaping future growth opportunities.
We are seeking a seasoned Category Lead to shape and drive mid-to-long-term portfolio strategies for a well-known global organization. This role is pivotal in identifying growth opportunities, optimizing existing portfolios, and influencing innovation agendas at both regional and global levels.
负责全品类产品营销
You will partner with global and local across product, creative, production, communication, channel, operation, artists, producers, designers, agency to create, deploy, and lead industry campaigns in CN, while also making a global appearance.
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