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To create and maximize value and potential for designated category in professional channel by developing, planning and implementing marketing strategy and promotional tactics that aligned with the Brand Strategy to achieve targeted sales growth and market share growth
根据公司战略,制定公司品牌战略规划、品牌年度营销传播策略及费用预算,并监督执行,推动公司战略的达成;根据公司目标,制定阶段性传播战役,确保全年方案的及时性与可执行性,同时,获得相应资源匹配,有效管控并保证工作按计划进行以达成目标
1.对区域市场进行市场调研,包括经销商及竞争品牌进行调研2.承接总部品牌中心及市场部市场活动市场推广政策与要求,结合区域特性及业务情况,
1、全面负责市场部的各项工作,有序开展计划,组织,协调,落实与督办,全力达成各项工作目标;2、根据公司的战略和品牌定位,进行品牌的包装与策划,树立进口高端品牌的形象;
直接汇报给集团品牌总监,根据公司的市场发展战略及公司品牌定位,主要负责文案撰写:包括官网文案、官微、官博、线下宣传文案(如店面展示及媒体的位置、商务流程沟通和内容展示等)、对外公关稿件等;品牌推广活动:包括活动策划、组织及落地(有供应商);负责行业主流媒体对接及维护工作。
You will be responsible for developing and executing strategic marketing initiatives to promote the brand across China Market. You will work closely with cross-functional teams, including sales, product development, branding and training team to drive brand awareness, increase customer engagement, and ultimately, generate revenue.
1、负责公司抖音平台内容策划,粉丝增量,销售转化率及价值挖掘等全盘管理;2、负责制定阶段性营销策略、内容策划,促进转化率并提高商品附加值;
1、参与制订公司品牌战略,根据公司品牌战略和目标,制定企业长期品牌发展规划及具体品牌发展计划,促进公司品牌战略目标实现;
负责整个产品的企划与推广工作
Provides direction, advice, and action planning input to aid management's implementation of strategic planning including customer care and operating efficiencies;Continually guides management staff in meeting business objectives, standards of performance and service / operational cost controls.
As a Technical Product Manager at Cannice Gymnastics, you'll assume a critical role in spearheading product development while tactically managing the brand's identity within the gymnastics industry. This multifaceted position necessitates a blend of technical proficiency in CAD software or equivalent technologies alongside a grasp of brand strategy and marketing strategies.
危机公关舆情管理
Lead the PR and content creation
Brand Manager-MNC BeerChina brand decision maker
Analyze protfolio performace along key metrics, draw implications and develop recommendations based on key market trends.Work closely with the local sales/R&D team to ensure relevant market strategy implementatiln and necessary solutions are delivered with excellence to the market.
作为数字营销经理, 您将对品牌独立站整体数字营销策略的规划及落地负责, 制定品牌项目的对外数字营销策略
This role will be responsible for Brand strategy and overall marketing scope, directly reporting to China GM
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