(Senior) Marketing Manager - Pets

上海 全职 RMB500,000 - RMB900,000 年薪 查看职位描述
This role will be responsible for driving brand growth through consumer-centric marketing strategies, integrated campaigns, innovation initiatives, and content development. The successful candidate will play a key role in shaping brand experiences and translating consumer insights into effective business and marketing actions.
  • Significant responsibility and visibility
  • Opportunity to work within an growth engine in a trendy industry

关于我们的客户

We are partnering with an international consumer goods company to identify a seasoned marketing professional who is passionate about brand building, innovation, and consumer engagement.

职责描述

  • Develop and execute brand strategies and marketing initiatives aligned with business objectives.
  • Identify growth opportunities through consumer, shopper, and market insights.
  • Lead integrated marketing campaigns across multiple channels to strengthen brand visibility and consumer engagement.
  • Manage brand communication assets and content development, including digital and creative materials.
  • Partner with local and regional stakeholders to support innovation planning and portfolio development.
  • Translate consumer and market insights into actionable communication and activation programs.
  • Manage marketing budgets and resources to support business priorities and project delivery.
  • Collaborate closely with cross-functional teams and external partners to ensure effective execution and stakeholder alignment.
  • Monitor category and consumer trends to support strategic decision-making and brand growth.

理想的求职者

  • Bachelor's degree or above in Marketing, Business Administration, or a related discipline.
  • 5+ years of experience in brand marketing, category marketing, innovation, or related functions.
  • Demonstrated experience in brand management and integrated marketing campaign execution.
  • Strong analytical capabilities with the ability to interpret consumer, shopper, and market data.
  • Excellent project management and stakeholder management skills.
  • Proven ability to work effectively across functions and navigate complex business environments.
  • Strong communication and presentation skills in both English and Chinese.
  • Experience within consumer-focused industries is preferred.



Ideal CandidateWe are looking for a marketer who combines strategic thinking, business acumen, and execution excellence. The ideal candidate is consumer-focused, commercially aware, and comfortable working with diverse stakeholders across functions and regions.

You should be someone who can:

  • Turn insights into action.
  • Drive innovation and growth initiatives.
  • Influence without authority.
  • Manage complexity while maintaining execution quality.
  • Balance long-term brand building with short-term business priorities.

薪酬待遇

  • Broad exposure across brand strategy, innovation, communications, and business planning.
  • Opportunity to work within an international and highly collaborative environment.
  • Significant responsibility and visibility across key business initiatives.
  • A dynamic role with strong stakeholder engagement and growth potential.
联系
Florence Wang
职位编号
JN-102026-7133343
联系电话
+86 21 6035 3690

职位概要

职位类别
市场营销
子类别
品牌及设计
行业
快速消费品(FMCG)
地区
上海
工作类型
全职
顾问名字
Florence Wang
顾问电话号码
+86 21 6035 3690
职位编号
JN-102026-7133343

米高蒲志集团的多元与包容文化

在米高蒲志,我们不仅接受差异,更为之感到自豪。我们鼓励来自不同背景的求职者申请这个职位,并致力于建设包容、多样的工作场所,让所有员工都能绽放自我,成就精彩人生。如果您在招聘过程中需要任何支持或合理的调整,请告知我们。