(Senior) Marketing Manager - Snacks

上海 全职 RMB550,000 - RMB950,000 年薪 查看职位描述
This role offers broad exposure across brand building, innovation management, content development, and cross-functional collaboration. The successful candidate will play a key role in developing meaningful consumer connections and driving effective project execution.
  • Ownership of Meaningful Projects and Major Campaign
  • Diverse Scope and Visibility

关于我们的客户

An established consumer goods company in Food & Beverage industry

职责描述

  • Develop and execute brand-building initiatives that support brand awareness and consumer engagement objectives.
  • Lead integrated marketing campaigns to communicate product value propositions and strengthen consumer consideration.
  • Manage innovation and product-related projects in partnership with cross-functional teams, ensuring timely and effective execution.
  • Plan and implement consumer engagement programs that enhance brand experiences across relevant touchpoints.
  • Identify and explore emerging communication approaches and content formats to improve consumer interactions.
  • Coordinate creative development and content production across multiple marketing channels.
  • Support brand communication and reputation-related initiatives, ensuring consistency of messaging and execution.
  • Collaborate closely with stakeholders across marketing, sales, supply chain, R&D, and external agency partners to deliver project objectives.

理想的求职者

  • Bachelor's degree or above in Marketing, Business Administration, Communications, or a related field.
  • MT with 5+ years of experience in brand marketing, consumer marketing, innovation, or related functions.
  • Experience managing end-to-end marketing campaigns and/or innovation projects.
  • Strong project management skills with the ability to manage multiple priorities simultaneously.
  • Excellent stakeholder management and cross-functional collaboration capabilities.
  • Strong communication and presentation skills.
  • Consumer-centric mindset with the ability to translate insights into actionable marketing initiatives.
  • Adaptable, proactive, and comfortable working in a dynamic business environment.



Preferred Capabilities

  • Experience in consumer goods, food & beverage, or other fast-moving consumer-focused industries.
  • Exposure to brand communication, content marketing, consumer engagement, and innovation projects.
  • Ability to balance strategic thinking with hands-on execution.
  • Strong learning agility and problem-solving skills.



What You'll Bring

  • A passion for brand building and consumer engagement.
  • The ability to manage complex projects from planning through execution.
  • Strong interpersonal skills and the ability to effectively work with diverse stakeholders.
  • Curiosity, adaptability, and a continuous improvement mindset.



薪酬待遇

  • Ownership of Meaningful Projects
  • Diverse Scope and Visibility
  • Career Development Platform
联系
Florence Wang
职位编号
JN-102026-7134403
联系电话
+86 21 6035 3690

职位概要

职位类别
市场营销
子类别
品牌及设计
行业
快速消费品(FMCG)
地区
上海
工作类型
全职
顾问名字
Florence Wang
顾问电话号码
+86 21 6035 3690
职位编号
JN-102026-7134403

米高蒲志集团的多元与包容文化

在米高蒲志,我们不仅接受差异,更为之感到自豪。我们鼓励来自不同背景的求职者申请这个职位,并致力于建设包容、多样的工作场所,让所有员工都能绽放自我,成就精彩人生。如果您在招聘过程中需要任何支持或合理的调整,请告知我们。