Brand Marketing Lead- US Market

广州市 全职 RMB836,628 - RMB1,185,223 年薪 查看职位描述
This role leads the brand's marketing strategy for the U.S. market, overseeing campaigns, social media, budget planning, and consumer‑driven activations. You will act as the brand owner responsible for shaping market growth through creative and data-informed decision-making.
  • Drive brand growth in a high‑potential international market
  • Own end‑to‑end marketing strategy across digital and offline channels

关于我们的客户

Our client is a fast-growing international beverage company delivering healthier drink options. With strong investment, in‑house manufacturing, and rapid U.S. expansion, the business is scaling quickly and seeks a marketer capable of driving brand visibility with mainstream consumers.

职责描述

  • Develop and implement comprehensive marketing strategies to build brand awareness and boost funnel metrics.
  • Lead both digital and offline marketing activities, driving campaign planning and execution for the U.S. market.
  • Oversee annual marketing planning and manage market-level budgets.
  • Own social media operations end‑to‑end: craft localized content, launch integrated campaigns, and collaborate with global teams to align channel strategy.
  • Drive influencer partnerships and PR initiatives to enhance brand reach.
  • Build an offline activation roadmap, identifying and managing partners for events, sponsorships, pop‑ups, and sampling programs.



理想的求职者

  • 5+ years of experience in brand marketing or brand management within consumer goods, preferably beverages.
  • Background in fast-growth environments such as agencies or startups is advantageous.
  • Strong ownership mindset, capable of navigating ambiguity and solving problems creatively.
  • Collaborative team player with strong communication and ideation skills.
  • Comfortable testing, learning, and iterating in a fast-paced environment.



薪酬待遇

  • Opportunity to own marketing strategy for a high-growth market
  • Creative autonomy to shape brand presence across multiple touchpoints
  • entrepreneurial environment with strong internal resources
  • Chance to influence the next phase of the brand's international expansion



联系
Claire T Tan
职位编号
JN-022026-6942438
联系电话
+862022830244

职位概要

职位类别
市场营销
子类别
营销总监
行业
快速消费品(FMCG)
地区
广州市
工作类型
全职
顾问名字
Claire T Tan
顾问电话号码
+862022830244
职位编号
JN-022026-6942438

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