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The Senior Brand Marketing Manager is a strategic and creative role responsible for driving the overall brand marketing strategy for our fashion brand
* Crafting, executing, and overseeing AI/ML solutions throughout their lifecycle, from inception to deployment.* Pioneering cutting-edge machine learning models, particularly in the realm of deep learning, tailored for predictive tasks in the biomedical sector.* Steering initial project conceptualization and establishing clear project parameters alongside subject matter specialists.
深入理解公司整体战略,制定与之相匹配的品牌及产品策略规划,包括品牌定位及二级发展策略、品类赛道选择及发展规划等,确保与公司整体战略保持一致;基于市场调研结果,打造差异化品牌及产品策略,扩大市场影响力;
根据销售目标规划,组织产品的市场调研及分析工作,根据消费人群分析和消费者实际需求,结合产品市场表现分析,结合服装产品的品牌定位与营销的市场方向,制订产品结构及产品发展规划,形成商品企划方案。
根据公司战略和中长期发展规划,明确公司品牌定位,组织制定和规划实施公司品牌发展策略及各阶段品牌推广计划,以确保公司品牌推广与发展目标的实现,包括行业发展趋势剖析,竞品调研,品牌年度日常营销推广,媒体公关,品牌形象搭建,品牌故事包装,线下活动推广等。
实现营运体系一致性、标准化。建立并落实统一的跨区域门店体验评价体系。实现营 运标准的强可操作性和高可复制性,并定期检讨、优化营运标准与流程,以提升患者 回头率和整体满意度;建立基于服务指标、用户反馈的评价系统,将其全面投入使用 并持续优化
根据公司战略目标,统筹制定各电商平台(天猫、小红书、唯品,京东、抖音等)发展规划统筹指导各平台的运营工作,针对不同平台提出有效的运营策略,最终达成营销目标
Take Global R&D platform leadership and lead core strategic projects to be landed globally.Deliver key technical insight capability to team and projects.
The Medical Director China will be responsible for incorporating and executing the local medical plan developed from the Global Medical and Marketing Strategical Plan incorporating local market and medical insights. This person will be accountable for Medical Governance and the medical ethical standards within the Country Organisation and takes full responsibility for the medical management in China - drives and leads all medical activities.
As the PR & Event Manager, you'll be the mastermind behind crafting unparalleled experiences that elevate our brand's presence and deepen its connection with discerning clients
Responsible for Digital and Social Communications activities in China
Our client is a well-branded FMCG Group with promising business in Greater China. Due to business development, they are actively looking for Learning and Development Associate Director to grow together.
1.对区域市场进行市场调研,包括经销商及竞争品牌进行调研,包括但不限于经营者资质、渠道、店面、产品、价格、营销推广等方面,并输出调研报告;2.承接品牌市场中心市场活动市场推广政策与要求,结合区域特性及业务情况,制定区域活动策略和规划并推动活动落地;
Take a holistic approach to create brand value for clients: Luxury, fashion, Hospitality
operation of 3 fitness centers
该职位帮助公司打造品牌
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