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Own the development and execution of project channel marketing strategies by linking customer insights with portfolio and communication planning.Drive segment growth by shaping solution offerings, enabling sales teams, and delivering impactful go-to-market initiatives.
The Marketing Director will lead the development and execution of targeted campaigns to enhance customer engagement and drive sales in the retail sector. This role is based in Shenzhen and requires a results-driven professional with a strong understanding of marketing strategies.
1.根据品牌全年策略，制定年度营销策划与传播推广方案；2.根据公司的销售计划制定品牌营销方案，提高品牌忠诚度、实现顾客购买转化率、拉动销售的市场推广策略，带团队进行专业创意营销活动的策划及执行，主要交付指标：核心渠道搜索量、NPS等
梳理品牌定位，根据品牌定位和产品定位结合市场需求制作并运营内容，以内容为驱动力提升销售和品牌势能。
负责在抖音.微信.直播平台.小红书.B站等新媒体的运营及推广工作，制定季度及月度的运营推广计划，并带领团队推进执行，助力销售目标；
岗位将协助我们在中国市场上市一个健康能量饮料相关的新品牌，您将负责市场调研、草拟和制定产品细节，以及方案落地和业务扩展的运营工作。您将与销售、市场营销、运营、生产和财务等各个部门密切合作，规划并且执行战略，以及推广我们的健康能量饮料产品，推动收入增长，并提升客户满意度。
该职位负责面向北美市场的全域营销战略，从策略制定、整合营销、渠道投放到数据复盘，全面提升品牌影响力、用户参与度及业务增长效率。
o 制定并实施与中国全球品牌目标一致的全面数字营销策略。o 与全球营销团队合作，确定年度预算、行动计划和营销日历。o 关注数字趋势、竞争对手活动和消费者行为，以指导战略方向。
该岗位全面负责品牌在中国市场的中长期发展策略、年度品牌营销规划及整合传播执行，覆盖品牌定位、消费者沟通策略、新品上市、数字化营销及全渠道触达，推动品牌影响力与业务双重增长。
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