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产品营销高级经理将在快消行业中负责制定和执行市场营销策略，以推动品牌发展和销售增长。此职位适合具有市场营销经验并对创新充满热情的专业人士。
The Marketing Director will lead the development and execution of targeted campaigns to enhance customer engagement and drive sales in the retail sector. This role is based in Shenzhen and requires a results-driven professional with a strong understanding of marketing strategies.
该职位将负责某知名消费品品牌的整体品牌战略与市场传播工作，涵盖品牌定位、整合营销、新品上市及重点市场活动策划。通过与销售及内部团队的紧密协作，推动品牌影响力提升并支持业务持续增长。
1.根据品牌全年策略，制定年度营销策划与传播推广方案；2.根据公司的销售计划制定品牌营销方案，提高品牌忠诚度、实现顾客购买转化率、拉动销售的市场推广策略，带团队进行专业创意营销活动的策划及执行，主要交付指标：核心渠道搜索量、NPS等
梳理品牌定位，根据品牌定位和产品定位结合市场需求制作并运营内容，以内容为驱动力提升销售和品牌势能。
负责在抖音.微信.直播平台.小红书.B站等新媒体的运营及推广工作，制定季度及月度的运营推广计划，并带领团队推进执行，助力销售目标；
岗位将协助我们在中国市场上市一个健康能量饮料相关的新品牌，您将负责市场调研、草拟和制定产品细节，以及方案落地和业务扩展的运营工作。您将与销售、市场营销、运营、生产和财务等各个部门密切合作，规划并且执行战略，以及推广我们的健康能量饮料产品，推动收入增长，并提升客户满意度。
This role is an excellent opportunity for an experienced professional to contribute to consulting projects within the consumer and retail sector. You will leverage your expertise to deliver strategic solutions and drive change for clients in Shanghai.
This role is responsible for developing and executing end-to-end brand communication strategies across multiple consumer touchpoints. You will oversee integrated marketing initiatives, social media operations, and digital asset management, while working closely with cross-functional and global stakeholders to enhance brand equity and engagement.
我们正在寻找一位具有战略眼光与创造力的品牌总监，负责推动公司品牌在中国乃至国际市场的持续增长与影响力提升。若你擅长从 0 到 1 打造品牌体系、推动创新产品商业化，并乐于在高速成长的业务环境中引领团队突破，这将是一份能充分发挥你能量的关键岗位。
负责全球创意视觉以及策略规划
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