VP, Brand Marketing | International Consumer Brand

深圳市 全职 RMB1,500,000 - RMB2,000,000 年薪 查看职位描述
Reporting directly to the executive leadership team, this role will be responsible for shaping the company's brand vision, building differentiated consumer positioning, and making marketing strategies that support sustainable international expansion.
  • Opportunity to influence business growth and brand development
  • High-impact role within a growing international organization

关于我们的客户

Our client is a consumer-focused company with a growing international footprint and a strong emphasis on innovation, design, and user experience.

With continued investment in product development, brand building, and market expansion, the business is entering an exciting stage of growth. The organization is seeking a strategic and commercially minded Vice President of Brand Marketing to guide brand development and drive marketing effectiveness across key markets.

职责描述

  • Define and execute global brand strategy aligned with business objectives.
  • Make integrated marketing initiatives across branding, content, PR, social media, influencer marketing, and digital channels.
  • Develop compelling consumer propositions and consistent brand storytelling across markets.
  • Partner with Product, E-commerce, Growth, and Regional teams to enhance customer acquisition and retention.
  • Utilize consumer insights and performance data to optimize marketing effectiveness.
  • Strengthen brand visibility and consumer engagement through innovative campaigns and partnerships.
  • Build and develop a high-performing marketing organization with strong cross-functional collaboration.
  • Manage marketing investment planning and measurement frameworks.

理想的求职者

  • 12+ years of experience in brand marketing, with significant leadership experience in consumer, lifestyle, pet, technology, smart hardware, or related sectors.
  • Proven experience building and scaling brands in international markets.
  • Strong understanding of digital marketing, content ecosystems, creator/influencer marketing, and brand communications.
  • Commercially minded with the ability to balance creativity and business outcomes.
  • Experience managing multidisciplinary marketing teams.
  • Strong communication and stakeholder management skills.
  • Fluent English communication capability is highly preferred.

薪酬待遇

Reasons to Apply

  • Play a key role in shaping the next phase of international brand growth
  • Join a business that continues to invest in product innovation, consumer experience, and global market expansion.
  • Own the full spectrum of brand marketing strategy and execution
  • Influence brand positioning, consumer engagement, and marketing effectiveness across multiple markets.
  • Work alongside an entrepreneurial and product-focused leadership team
  • Partner closely with decision makers and contribute directly to long-term business strategy.
  • Operate at the intersection of technology, design, and consumer experience
  • Help build meaningful connections between products, consumers, and everyday experiences.



LocationShenzhen, China

Interested?Please contact Jacqueline Liu at Michael Page for a confidential discussion.

联系
Jacqueline Liu
职位编号
JN-072026-7067676
联系电话
+8675536350504

职位概要

职位类别
市场营销
子类别
营销总监
行业
信息技术/通信
地区
深圳市
工作类型
全职
顾问名字
Jacqueline Liu
顾问电话号码
+8675536350504
职位编号
JN-072026-7067676

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