Vietnam Head of Beauty|End‑to‑End Online & Offline Growth

International 全职 查看职位描述
Own and scale the brand's end-to-end business in Vietnam, with full accountability for growth, team, and results.
  • Full P&L ownership with true country-level decision power
  • Lead social commerce and retail growth in a strategic SEA market

关于我们的客户

A fast-growing international consumer brand accelerating its Southeast Asia expansion, leveraging TikTok and social commerce alongside local distribution channels to build scalable and sustainable growth. Vietnam is positioned as a strategic core market in the next growth phase.

职责描述

Country & Commercial Leadership

  • Own the end-to-end Vietnam market strategy across TikTok, social commerce, e-commerce platforms, retail, and wholesale
  • Translate global strategy into clear, executable local plans and targets
  • Take full accountability for Vietnam GMV, revenue, margin, and cost control



Team Leadership & Organization Management

  • Directly manage and develop four functional leads:
    • Influencer BD & Livestream (TikTok / KOL & livestream commerce)
    • Retail & Wholesale Operations
    • E-commerce Operations
    • Finance, HR & Administration
  • Build a performance-driven culture with clear accountability and KPIs



TikTok, Influencer & Livestream Oversight

  • Set strategic direction for TikTok, KOL BD, and livestream commerce
  • Review and approve key creator partnerships, commission structures, and major campaigns



E-commerce, Retail & Wholesale Operations

  • Oversee local e-commerce execution, pricing logic, and promotion planning
  • Develop and manage retail and wholesale expansion aligned with brand positioning



HQ & Cross-Regional Collaboration

  • Act as the primary Vietnam representative to HQ and regional teams
  • Provide structured reporting, market insights, and recommendations



理想的求职者

  • 5+ years of experience in country management, business leadership, or senior commercial roles
  • Strong background in e-commerce, TikTok / social commerce, or beauty / FMCG preferred
  • Proven experience managing cross-functional teams
  • Commercially strong with solid P&L understanding
  • Execution-focused, resilient, and comfortable with growth pressure
  • strong working proficiency in English

薪酬待遇

  • True country head role with full ownership and autonomy
  • Strategic position in a fast-scaling Southeast Asia market
  • Close collaboration with HQ and international exposure
联系
Cruz Zhang
职位编号
JN-052026-7013595
联系电话
+8621 6026 8032

职位概要

职位类别
数字营销与电子商务
子类别
电子商务
行业
快速消费品(FMCG)
地区
International
工作类型
全职
顾问名字
Cruz Zhang
顾问电话号码
+8621 6026 8032
职位编号
JN-052026-7013595

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