Save Job Back to Search Job Description Summary Similar Jobs Full P&L ownership with true country-level decision power Lead social commerce and retail growth in a strategic SEA market About Our Client A fast-growing international consumer brand accelerating its Southeast Asia expansion, leveraging TikTok and social commerce alongside local distribution channels to build scalable and sustainable growth. Vietnam is positioned as a strategic core market in the next growth phase. Job Description Country & Commercial Leadership Own the end-to-end Vietnam market strategy across TikTok, social commerce, e-commerce platforms, retail, and wholesale Translate global strategy into clear, executable local plans and targets Take full accountability for Vietnam GMV, revenue, margin, and cost control Team Leadership & Organization Management Directly manage and develop four functional leads: Influencer BD & Livestream (TikTok / KOL & livestream commerce) Retail & Wholesale Operations E-commerce Operations Finance, HR & Administration Build a performance-driven culture with clear accountability and KPIs TikTok, Influencer & Livestream Oversight Set strategic direction for TikTok, KOL BD, and livestream commerce Review and approve key creator partnerships, commission structures, and major campaigns E-commerce, Retail & Wholesale Operations Oversee local e-commerce execution, pricing logic, and promotion planning Develop and manage retail and wholesale expansion aligned with brand positioning HQ & Cross-Regional Collaboration Act as the primary Vietnam representative to HQ and regional teams Provide structured reporting, market insights, and recommendations The Successful Applicant 5+ years of experience in country management, business leadership, or senior commercial roles Strong background in e-commerce, TikTok / social commerce, or beauty / FMCG preferred Proven experience managing cross-functional teams Commercially strong with solid P&L understanding Execution-focused, resilient, and comfortable with growth pressure strong working proficiency in English What's on Offer True country head role with full ownership and autonomy Strategic position in a fast-scaling Southeast Asia market Close collaboration with HQ and international exposure Contact Cruz Zhang Quote job ref JN-052026-7013595 Phone number +8621 6026 8032 Job summary Function Digital Specialisation Ecommerce What is your area of specialisation? FMCG (Fast Moving Consumer Goods) Location International Contract type Permanent Consultant name Cruz Zhang Consultant phone +8621 6026 8032 Job Reference JN-052026-7013595
