保存工作 返回搜索结果 职责描述 职位概要 类似职位 Full scope of trade marketing role Drive cross-channel innovation spanning retail, O2O, and e-commerce execution 关于我们的客户 Our client is a well-established organisation in the FMCG sector, known for its high-quality products and strong market presence. With a significant operational scale, they are committed to delivering excellence and innovation within their industry. 职责描述 Drive category growth strategy Develop annual trade marketing strategies for high-potential product categories Identify new consumption occasions and channel growth opportunities Accelerate category penetration across multiple channels Build scalable channel playbooks and execution models for future growth Channel & shopper marketing management Define differentiated strategies across key channels including hypermarkets, supermarkets, convenience stores (CVS), O2O, and e-commerce Enhance in-store visibility and shopper conversion Optimize SKU assortment, packaging, and promotional mechanisms New product launch >M execution Manage end-to-end go-to-market (GTM) planning and execution for new product launches Define pilot cities, priority channels, and launch timelines Track performance and continuously optimize launch effectiveness Establish good practices through post-launch reviews O2O and convenience channel development Develop tailored product, pricing, and promotion strategies for O2O channels Drive growth in convenience store scenarios and small-pack formats Collaborate with e-commerce teams to enable integrated online-offline growth Cross-functional collaboration Partner closely with sales, marketing, e-commerce, and supply chain teams Ensure effective implementation of central strategies at regional level Coordinate resources and drive execution of key initiatives Support business analysis and commercial decision-making 理想的求职者 A successful Trade Marketing Manager should have: Bachelor's degree or above 7-10 years of experience in FMCG, with a strong background in Trade Marketing, Channel Marketing, or Commercial functions Strong business acumen with solid analytical and problem-solving skills Proven ability to drive cross-functional collaboration and deliver results in a fast-paced environment Experience in successful new product launches and/or emerging category growth is highly preferred Candidates with a transition from Sales to Trade Marketing are a plus 薪酬待遇 Opportunity to drive high-impact category growth in a fast-evolving FMCG environmentBroad exposure to multi-channel strategy across retail, O2O, and e-commerce, with strong cross-functional collaboration 联系 Ariel Sun 职位编号 JN-062026-7047298 联系电话 +86 21 6026 8008 职位概要 职位类别 销售 子类别 渠道销售 行业 快速消费品(FMCG) 地区 上海 工作类型 全职 顾问名字 Ariel Sun 顾问电话号码 +86 21 6026 8008 职位编号 JN-062026-7047298
