保存工作 返回搜索结果 职责描述 职位概要 类似职位 Stable business MNC Skincare Brand 关于我们的客户 MNC Skincare Brand 职责描述 Product Positioning and Market Strategy Support consumer insight analysis, competitor benchmarking, and trend monitoring for the beauty category Contribute to target consumer definition, market segmentation, product positioning, and brand value proposition development. Support the development of the long-term category roadmap and annual product pipeline, including skincare, beauty supplements, and other relevant beauty-related products. Work with relevant functions to review commercial feasibility, including pricing, cost structure, channel strategy, and sales forecast. Help translate brand equity strategy into tangible product value across retail, e-commerce, and social media touchpoints. Beauty Product Claim Development and Substantiation Support the development of compliant, consumer-friendly efficacy and sensory claims in line with global brand guidelines and China regulatory requirements. Work with third-party testing laboratories, HQ R&D, and Regulatory Affairs to validate product claims. Coordinate testing reports, evidence dossiers, and supporting documentation for legal and regulatory review. Translate testing data into clear marketing stories, product manuals, training materials, and ecommerce content. Monitor regulatory and market changes and support necessary adjustments to testing standards and claim strategies. Go-to-Market and Product Marketing Enablement Support go-to-market planning for new product launches. Develop product selling stories, communication assets, and product education content in collaboration with relevant teams. Organize and deliver internal product training Monitor post-launch performance and share findings to support continuous improvement. Cross-functional Collaboration-Key counterparts & stakeholder's Work closely with Japan-based Global HQ Marketing & R&D, local Compliance, Sales and Supply Chain teams to drive end-to-end product commercialization. Work with local Marketing Team: Marketing owns brand communication; this role is responsible for core product concepts and efficacy supporting evidence. 理想的求职者 * Minimum 8-years' experience in premium beauty, covering product development / productmarketing or equivalent roles* Hands-on experience in end-to-end NPD projects and product positioning* Proven ability to balance consumer needs, business goals, regulatory rules and technical feasibility* Proficient in English; strong analytical, communication and stakeholder-management capabilities* Prior experience at international beauty groups or high-end local beauty brands* Practical knowledge of cosmetic/beauty filing procedures and third-party lab management 薪酬待遇 Competitive Salary 联系 Mark Wu 职位编号 JN-082026-7089686 联系电话 +86 21 6035 3448 职位概要 职位类别 市场营销 子类别 产品经理 行业 快速消费品(FMCG) 地区 上海 工作类型 全职 顾问名字 Mark Wu 顾问电话号码 +86 21 6035 3448 职位编号 JN-082026-7089686
