Senior Media Manager--Luxury/Lifestyle

上海 全职 RMB600,000 - RMB800,000 年薪 查看职位描述
With solid knowledge of China media landscape and holistic understanding on Chinese end-users, the senior media manager would lead overall media strategy and planning for China market, seeking for innovative solutions on China digital and social platforms, as well as to drive optimization on performance media channels.
  • Global MNC Brand
  • Great Business

About Our Client

This globally recognised retail company operates at a significant scale, delivering premium products to a broad customer base. With a strong presence in Shanghai, they are committed to maintaining excellence in marketing and media execution.

Job Description

Media Strategy and Planning

  • Responsible for media annual planning in China market in consistency with business imperatives, and planning across brand campaign, events and seasonal activities, etc.
  • Closely partner with Brand Content team and external stakeholders such as agency, media partners to optimize the content usage in media, to better design consumer digital journey and drive business conversions.
  • Data driven mindset in media strategic thinking.
  • Proper KPI setting for all media touchpoints; collaborating with EC team to better manage paid traffic achieving optimal result on performance media investment.

Media Performance Optimization and Campaign execution

  • Plan, consolidate and monitor media resources to optimize media performance and marketing ROI from holistic dimensions to energize the business.
  • Leverage Ad Hub on China Data Exchange Center to drive efficiency and effectiveness of media investments.
  • Manage and leverage external stakeholders including key agencies and media partners to deliver effective operations for performance optimization.
  • Good understanding on competitors and market industry trend about practice to seek for the business new opportunity.
  • Ad-hoc campaign executions and timely performance tracking and reporting

Media Budgeting and Control

  • Media budget management for China market.
  • Rational budget control with performance optimization mindset driven.

The Successful Applicant

  • Over 8 years work experience in a media management role in luxury or retail company (or similar industries).
  • Bachelor's degree in relevant discipline; MBA is a plus.
  • A thinker who is strategic, analytical, and intellectually aggressive.
  • Familiar with digital ecosystems in CN market, as well as platform data tools usage
  • An analytical problem solver who creates solutions in complex situations whilst building relationships.
  • Develop and cultivate a strong network of relationships build on trust. Promote collaboration and remove obstacles.
  • Innovative ideas, eager to try new things, keep learning and have creativity thinking.
  • Highly flexible and adaptable, comfortable with ambiguity & can thrive in changing environment.
  • A good team player
  • Fluent in English and Mandarin.

What's on Offer

  • Permanent position with opportunities for professional growth.
  • Work within a globally recognised retail organisation based in Shanghai.
  • Access to industry resources and tools for media management.
  • Collaborative and performance-focused company culture.



If you are passionate about media management and ready to make an impact in the retail industry, apply now to join the team in Shanghai!

Contact
Mark Wu
Quote job ref
JN-032026-6972010
Phone number
+86 21 6035 3448

Job summary

Function
Marketing
Specialisation
Digital, Online & Social Media
What is your area of specialisation?
Retail
Location
Shanghai
Contract type
Permanent
Consultant name
Mark Wu
Consultant phone
+86 21 6035 3448
Job Reference
JN-032026-6972010

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