Senior Media & Digital Growth Manager - Skincare

Lead Integrated Media Strategy & Investment Governance

• Develop and drive annual and quarterly integrated media strategies aligned with brand and commercial objectives.
• Own media investment planning and governance across multiple brands, ensuring maximum ROI and efficiency.
• Establish measurement frameworks and performance standards to optimize channel allocation and investment decisions.
• Adapt global media practices to local market dynamics and business needs.

Drive Paid Digital Media Excellence

• Lead end-to-end media planning and buying for large-scale integrated marketing campaigns.
• Manage media strategy across search, programmatic, video, social, e-commerce, and emerging digital channels.
• Continuously improve campaign performance through audience optimization, creative testing, bidding strategies, and channel mix refinement.
• Partner with social marketing teams to amplify content and maximize campaign impact.

Precision Marketing & Data Activation

• Leverage CRM, platform, and third-party data to develop advanced audience segmentation and targeting strategies.
• Implement AI-enabled media planning, automation, and optimization capabilities.
• Build attribution models, incrementality testing frameworks, and analytics solutions to measure true business impact.
• Transform complex data into actionable business insights and strategic recommendations for senior stakeholders.

Accelerate Commerce & Omnichannel Growth

• Co-lead commerce media strategies across major e-commerce platforms and digital marketplaces.
• Partner closely with sales, e-commerce, and marketing teams to drive full-funnel performance and conversion growth.
• Establish clear measurement and optimization frameworks across the customer journey.

Build Strategic Platform & Agency Partnerships

• Develop senior-level relationships with key media and technology partners.
• Lead annual commercial negotiations and strategic partnerships to unlock value and innovation.
• Oversee media agency management, including selection, performance reviews, capability development, and contract negotiations.
• Drive innovative collaborations and co-creation opportunities that increase brand relevance and visibility.

Lead, Inspire & Collaborate

• Manage and develop a high-performing media team through coaching, mentoring, and capability-building.
• Collaborate cross-functionally with Brand, CRM, Consumer Insights, E-commerce, Legal, and other key stakeholders.
• Own media budget planning, tracking, compliance, and fiscal accountability.