Save Job Back to Search Job Description Summary Similar Jobs Global Lifestyle Brand Boutique Brand About Our Client Global Lifestyle Personal Care Brand Job Description Develop and execute the annual integrated communication strategy aligned with brand and business priorities. Build communication plans combining product storytelling, PR, social media, influencer marketing and brand partnerships. Ensure consistent brand positioning and tone of voice across consumer touchpoints. Use consumer insights, market trends and competitive activity to identify communication opportunities. Lead communication strategy for product launches, seasonal campaigns and key commercial moments. Translate product innovation, ingredients, wellbeing concepts and gifting propositions into compelling consumer narratives. Partner with Global Marketing and local commercial teams to localize global campaigns for the China market. Develop launch calendars, messaging frameworks and communication toolkits. Own brand and corporate PR planning in China. Build strong relationships with beauty, fashion, lifestyle and business media. Lead media pitching, press events, product seeding and executive profiling. Manage PR agencies, reputation topics and crisis communication when required. Lead social media strategy across Xiaohongshu, WeChat, Weibo, Douyin and relevant emerging platforms. Define channel roles, content pillars and storytelling frameworks. Balance brand building, consumer engagement and commercial objectives. Monitor performance and continuously optimize content effectiveness. Develop KOL, KOC and creator strategies to strengthen brand awareness and advocacy. Build long-term relationships with relevant creators, tastemakers and opinion leaders. Identify premium lifestyle, wellness, fashion and cultural partnerships. Lead communication for brand events, pop-ups, activations and flagship moments. Manage communication budgets and agency partners effectively. Establish KPIs across PR, social, influencer and integrated campaigns. Track share of voice, earned media impact, engagement and brand health indicators. Deliver regular performance reporting with actionable recommendations. The Successful Applicant Bachelor's degree in Marketing, Communications, Journalism or a related discipline. 8-12 years of experience in brand communication, product marketing, PR, social media or integrated marketing. Experience in beauty, fragrance, skincare, luxury, premium lifestyle or fashion brands strongly preferred. Proven success in product launches, PR campaigns and social-first brand initiatives. Deep understanding of China's media, influencer and social ecosystem. Strong brand storytelling, project management and stakeholder management capabilities. Excellent written and verbal communication skills in Chinese and English. What's on Offer This role will translate global brand and product strategies into culturally relevant local storytelling that strengthens brand desirability, consumer engagement and business growth in China. Contact Mark Wu Quote job ref JN-102026-7123240 Phone number +86 21 6035 3448 Job summary Function Marketing Specialisation General Management What is your area of specialisation? FMCG (Fast Moving Consumer Goods) Location Shanghai Contract type Permanent Consultant name Mark Wu Consultant phone +86 21 6035 3448 Job Reference JN-102026-7123240
