Senior Marketing Manager - Food & Beverage

Business & Growth Strategy

• Develop short-term and long-term growth plans aligned with business objectives.
• Manage portfolio, pricing, and business performance to support sustainable growth.
• Identify new opportunities through consumer, market, and category analysis.
• Contribute to annual planning and commercial activation strategies.

Brand Building & Consumer Engagement

• Develop and implement brand positioning and communication strategies.
• Build consumer awareness, consideration, and engagement across multiple touchpoints.
• Lead integrated marketing initiatives across digital, social, e-commerce, and offline channels.
• Maintain consistent brand identity and communication standards.

Innovation & Portfolio Management

• Lead innovation planning and commercialization projects.
• Partner with R&D, commercial, and consumer insight teams to develop relevant consumer solutions.
• Evaluate opportunities and prioritize initiatives that support both short-term and long-term objectives.

Consumer Insights & Stakeholder Collaboration

• Build a deep understanding of evolving consumer needs and market dynamics.
• Translate insights into actionable business and marketing recommendations.
• Collaborate with internal and external stakeholders to support category education and consumer engagement initiatives.
• Foster effective cross-functional alignment to ensure successful execution.

Team Leadership

• Coach and develop team members to strengthen marketing capabilities.
• Influence and align senior stakeholders around key priorities and business objectives.