Save Job Back to Search Job Description Summary Similar Jobs Lead a strategically important brand and growth agenda. Work across innovation, brand building, and commercial functions. About Our Client An international consumer goods company to identify an experienced marketing professional to lead a key growth platform in China. Job Description Business & Growth Strategy Develop short-term and long-term growth plans aligned with business objectives. Manage portfolio, pricing, and business performance to support sustainable growth. Identify new opportunities through consumer, market, and category analysis. Contribute to annual planning and commercial activation strategies. Brand Building & Consumer Engagement Develop and implement brand positioning and communication strategies. Build consumer awareness, consideration, and engagement across multiple touchpoints. Lead integrated marketing initiatives across digital, social, e-commerce, and offline channels. Maintain consistent brand identity and communication standards. Innovation & Portfolio Management Lead innovation planning and commercialization projects. Partner with R&D, commercial, and consumer insight teams to develop relevant consumer solutions. Evaluate opportunities and prioritize initiatives that support both short-term and long-term objectives. Consumer Insights & Stakeholder Collaboration Build a deep understanding of evolving consumer needs and market dynamics. Translate insights into actionable business and marketing recommendations. Collaborate with internal and external stakeholders to support category education and consumer engagement initiatives. Foster effective cross-functional alignment to ensure successful execution. Team Leadership Coach and develop team members to strengthen marketing capabilities. Influence and align senior stakeholders around key priorities and business objectives. The Successful Applicant Bachelor's degree or above. Around 8 years or more of experience in brand marketing, category management, or related commercial roles. Experience driving business growth and managing brand portfolios. Strong strategic thinking and commercial acumen. Solid understanding of consumer insights, innovation processes, and marketing communications. Experience taking charge of cross-functional projects and influencing stakeholders. Strong communication and presentation skills. What's on Offer Join an international consumer goods organization with an established presence in China. Lead a strategically important brand and growth agenda. Work across innovation, brand building, and commercial functions. Exposure to regional and local stakeholders within a collaborative environment. Contact Florence Wang Quote job ref JN-092026-7095897 Phone number +86 21 6035 3690 Job summary Function Marketing Specialisation General Management What is your area of specialisation? FMCG (Fast Moving Consumer Goods) Location Shanghai Contract type Permanent Consultant name Florence Wang Consultant phone +86 21 6035 3690 Job Reference JN-092026-7095897
