SEA TikTok Live Operations Lead | Cross-border E-commerce

• Develop and implement strategies for overseas live streaming campaigns.
• Coordinate with cross-functional teams to ensure smooth execution of live streaming operations.
• Analyse key performance indicators to improve engagement and conversion rates.
• Manage relationships with external partners, influencers, and platforms to enhance brand visibility.
• Oversee content creation to ensure alignment with brand guidelines and target audience preferences.
• Monitor market trends and competitor activities to identify opportunities for growth.
• Provide regular performance reports to stakeholders, highlighting key insights and recommendations.
• Ensure compliance with relevant regulations and industry standards in all live streaming activities.1. Live Streaming Operations & GMV Ownership

• Manage TikTok live channels and own sales performance
• Optimize conversion, AOV, watch time and engagement

2. Content & Campaign Planning

• Design engaging live content and interaction formats
• Plan and execute campaigns to boost traffic and sales

3. Data Analysis & Optimization

• Track key metrics including GMV, conversion and retention
• Continuously refine strategies based on performance data

4. Creator Management

• Work closely with streamers to improve content quality
• Provide guidance and operational support

5. Market & Trend Insights

• Monitor TikTok live commerce trends and competitors
• Provide insights to optimize strategy and growth

6. Platform Engagement

• Maintain strong communication with TikTok platform managers
• Secure resources and support for channel growth