SEA TikTok Live Operations Lead | Cross-border E-commerce

Shanghai Permanent RMB400,000 - RMB600,000 per year View Job Description
The Overseas TIKTOK Live Streaming Operations Manager will oversee the planning, execution, and optimisation of live streaming activities, ensuring alignment with business goals within the FMCG industry. This role, requires expertise in digital operations and a strong focus on achieving measurable results.
  • Responsable For Southeast Asia growth
  • Fast-track career with strong upside

About Our Client

A fast-growing cross-border e-commerce company powered by content and live streaming, with a results-driven team.

Job Description

  • Develop and implement strategies for overseas live streaming campaigns.
  • Coordinate with cross-functional teams to ensure smooth execution of live streaming operations.
  • Analyse key performance indicators to improve engagement and conversion rates.
  • Manage relationships with external partners, influencers, and platforms to enhance brand visibility.
  • Oversee content creation to ensure alignment with brand guidelines and target audience preferences.
  • Monitor market trends and competitor activities to identify opportunities for growth.
  • Provide regular performance reports to stakeholders, highlighting key insights and recommendations.
  • Ensure compliance with relevant regulations and industry standards in all live streaming activities.1. Live Streaming Operations & GMV Ownership
  • Manage TikTok live channels and own sales performance
  • Optimize conversion, AOV, watch time and engagement



2. Content & Campaign Planning

  • Design engaging live content and interaction formats
  • Plan and execute campaigns to boost traffic and sales



3. Data Analysis & Optimization

  • Track key metrics including GMV, conversion and retention
  • Continuously refine strategies based on performance data



4. Creator Management

  • Work closely with streamers to improve content quality
  • Provide guidance and operational support



5. Market & Trend Insights

  • Monitor TikTok live commerce trends and competitors
  • Provide insights to optimize strategy and growth



6. Platform Engagement

  • Maintain strong communication with TikTok platform managers
  • Secure resources and support for channel growth

The Successful Applicant

  • Familiar with TikTok or live streaming platforms
  • Overseas study/work experience preferred
  • Basic understanding of live commerce model
  • Strong English communication skills
  • Data-driven and result-oriented
  • Strong collaboration and communication skills

What's on Offer

  • Challenging role with significant growth and development potential.
  • Fast career progression with no glass ceiling
  • Full relocation support (visa, travel, allowance)



Contact
Cruz Zhang
Quote job ref
JN-062026-7029356
Phone number
+8621 6026 8032

Job summary

Function
Digital
Specialisation
Ecommerce
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Shanghai
Contract type
Permanent
Consultant name
Cruz Zhang
Consultant phone
+8621 6026 8032
Job Reference
JN-062026-7029356

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.