Sales Director - B2B Audio and Video Category

Sales Strategy and Planning

• Developing, implementing and maintaining sales strategy for Mainland China, aligning with the strategic priorities for conferencing, events and content markets and four pillars of Sales Channel Management, Market Development, Marketing and Applications Engineering.
• Identify market opportunities, industry trends, and customer needs to drive sales growth and achieve revenue targets.
• Drive market expansion by identifying and penetrating new markets, increasing our customer base, and strengthening our presence in current markets.
• Collaborate with the key stakeholders to align sales strategies and goals across the country.

Team Leadership and Management

• Lead, mentor, and develop the sales, market development, application engineering, and marketing teams in Mainland China, fostering a high-performing sales culture.
• Define sales targets and performance metrics for the teams, providing guidance, coaching, and support to ensure effective execution of sales strategies.
• Create a good associate experience for the team, promoting a growth mindset and empowering individuals to achieve their full potential.

Sales Performance and Revenue Growth

• Drive the achievement of revenue targets and sales objectives for Mainland China, analyzing sales data, market trends, and customer insights to identify areas for improvement and develop effective sales strategies.
• Collaborate with the teams to monitor and evaluate sales performance, providing guidance and support where necessary.
• Launch new products and maximize revenue for existing ones, staying ahead of competitors and meeting evolving customer demands.
• Drive efficiency through effective resource utilization, optimizing processes for consistency to improve sales performance.
• Work closely with the demand planner to regularly provide an accurate sales forecast for the region.

Customer Relationship Management

• Effectively managing customer relationships and developing and maintaining an end-user centric approach to our business as a whole.
• Understand and exceed the needs of our customers, driving satisfaction and loyalty through key account management and exceptional customer engagement.
• Regularly analyze customer data and market trends to identify opportunities for upselling, cross-selling, and expanding customer portfolios.

Collaboration and Communication

• Foster collaboration and communication between the sales, market development, application engineering, marketing teams and other supporting teams in Mainland China, as well as with global and regional teams.
• Provide regular updates and reports on sales performance, market trends, and business opportunities to the relevant stakeholders.
• Act as a liaison between Mainland China and global/regional teams, ensuring effective information flow, knowledge sharing, sharing of resources, and alignment of strategies for optimal sales outcomes.