Save Job Back to Search Job Description Summary Similar Jobs Fast growth Booming category About Our Client My client is a tier 1 company in the industry, known for its innovative approach and commitment to excellence. They are looking for a talented individual to join their team and help drive their brand strategy and marketing efforts on a global scale. Job Description Brand Strategy and Planning Develop annual and quarterly brand strategies for international markets, including market positioning, competitor analysis, communication themes, and budget planning. Guide the construction of the brand system (brand story, visual identity, cultural localization) to ensure a unified global image. Integrated Marketing Execution Plan and execute large-scale overseas marketing campaigns (e.g., Black Friday, Prime Day), coordinate influencer collaborations (KOL/KOC), social media (Facebook/Instagram/TikTok), content seeding, and offline promotions. Optimize advertising strategies (Google/Facebook ADS), monitor key metrics such as ROI, exposure, and conversion rates. Resource Management and Collaboration Expand and maintain a database of overseas influencers, vertical media, and review sites (e.g., TechRadar, YouTube bloggers), make business negotiations and agreement execution. Collaborate with sales and product teams to deeply integrate market strategies with sales milestones and product highlights. Data Analysis and Optimization Use tools like Google Analytics and Socialbakers to analyze user behavior, regularly produce review reports, and iterate strategies. Monitor brand public opinion, develop crisis communication plans, and maintain brand reputation. The Successful Applicant A successful candidate should have:Education and Experience Bachelor's degree or above, preferably in marketing, media, or international trade. 10 years of brand marketing experience, with successful cases in cross-border e-commerce marketing preferred. Core Competencies Versatile talent: Possess first-hand resources in the European/American/Japanese markets, familiar with localized content creation. Data-driven: Proficient in marketing tools and data analysis, able to optimize strategies based on insights. Language skills: English proficiency at CET-6+/TEM-8 level, fluent in listening, speaking, reading, and writing. Soft Skills Keen market insight, cross-cultural communication skills, and stress resistance. Excellent project coordination and team management abilities. What's on Offer Competitive salary. Opportunities to lead and grow within the FMCG industry. Chance to work in a vibrant and globally oriented environment in Guangzhou. Potential for additional benefits and incentives (TBC). If you are a motivated professional seeking an exciting opportunity in international marketing, we encourage you to apply for the role Contact Jacqueline Liu Quote job ref JN-112025-6878817 Phone number +8675536350504 Job summary Function Marketing Specialisation Marketing/Director/VP What is your area of specialisation? Technology & Telecoms Location Guangzhou Contract type Permanent Consultant name Jacqueline Liu Consultant phone +8675536350504 Job Reference JN-112025-6878817
