National Store Manager - MNC Construction Material

Channel & Store Strategy:

• Develop and execute channel-specific growth plans for retail stores.
• Design store SOPs to elevate brand experience and drive foot traffic.
• Analyse market trends to tailor assortments and merchandising.

Retail Operations & In-Store Execution:

• Oversee in-store execution at channel distributors (e.g. shelf stocking, signage, demo stations) and stores (e.g. staff training, inventory accuracy).
• Implement efficiency tools to reduce wait times and stockouts.
• Work with regional sales teams to audit stores, address compliance gaps, and share good practices.
• Manage capex and budgets for store refreshes, tech upgrades, and fixture rollouts.

O2O & Digital-Physical Integration:

• Study the feasibility of O2O initiatives like "Buy Online, Ship to Store" for bulk orders or apps driving in-store consultations.
• Collaborate with E-commerce team to align online promotions with in-store conversions.
• Leverage CRM data (e.g., contractor accounts, loyalty programs) to personalize in-store service.
• Test emerging tech in flagship locations.

Performance & Analytics

• Track channel KPIs: sell-through rates, basket size, NPS vs. foot traffic, conversion.
• Report on competitive activity and recommend counter-strategies.
• Model ROI for retail investments (e.g., store-in-store concepts, pop-up workshops).