Marketing Manager

1. Brand Strategy & Localization

• Develop annual and quarterly marketing strategies tailored to the China market.
• Translate global brand positioning into locally relevant marketing initiatives.
• Act as the key liaison with international headquarters, ensuring alignment with global branding guidelines and marketing priorities.
• Strengthen brand awareness and establish a premium Scandinavian lifestyle and furniture brand image in China.

2. Integrated Marketing & Content Development

• Lead end-to-end planning, creation, execution, and optimization of marketing campaigns.
• Develop engaging content across social media, short-form video, brand storytelling, product launches, designer collaborations, and customer case studies.
• Plan and execute both online and offline events, including product launches, showroom activities, designer salons, retail campaigns, and seasonal promotions.
• Manage campaign performance analysis and continuously improve marketing effectiveness.

3. Budget Management & Resource Integration

• Own annual and quarterly marketing budget planning and control.
• Maximize ROI through innovative marketing approaches, partnership development, and effective use of existing resources.
• Build and maintain relationships with designers, media, channel partners, and relevant industry stakeholders to expand brand exposure cost-effectively.

4. Team Leadership

• Lead and develop a high-performing marketing team.
• Establish clear workflows, responsibilities, and performance management processes.
• Coach team members in content creation, campaign management, brand communication, and data analysis.
• Drive continuous improvement through campaign reviews.

5. Market Intelligence & Brand Governance

• Monitor market trends, consumer behavior, competitor activity, and industry developments.
• Ensure all external communications and marketing materials comply with global brand standards.
• Manage brand reputation and support public relations and media engagement efforts.